Zara and Jo Loves by Jo Malone Unveil 8-Piece Fragrance and Candle Collection

Spanish fashion giant Zara and the London-based fragrance company Jo Malone have collaborated, introducing the Zara Emotions Collection by Jo Loves. The alliance began over a year ago when Zara wanted to launch a new fragrance collection and found a fitting partner in Jo Malone, united by the same sense of detail, creative flair and desire to tell stories.

Unisex scents for you and your home.

Jo Loves is Jo Malone’s secondary company that creates scents inspired by the memories and moments in life that she loves. In the collaboration with Zara, you can find eight types of unisex Eau de Parfums and candles, ranging from ‘Ebony Wood’, a scent that reveals notes of pink peppercorn, clove and ebony wood, as well as ‘Amalfi Sunray’ a summer-ready scent packed with bergamot, mandarin and orange blossom. Elsewhere, the duo presents ‘Fleur d’ Oranger’ (Orange Blossom, Neroli, Ylang Ylang), ‘Vetiver Pamplemousse’ (Grapefruit, Mandarin Orange, Vetiver), ‘Waterlily Tea Dress’ (Bergamot, Green Mint, Musks), ‘Fleur de Patchouli’ (Peony, Patchouli, Guaiac Wood), ‘Tubereuse Noir’ (Ylang ylang, Tuberose, Sandalwood), and ‘Bohemian Bluebells’ (Lavander, Sandalwood, Musks).

Zara Emotions No.1 Vetiver Pamplemousse

A crisp white cotton shirt layered with citrus cologne, an everyday accessory for me

Jo Malone

 

Zara Emotions No.2 Waterlily Tea Dress

Soft jazz music plays in the background, picnics on the lown, a vintage tea dress floats by in the gentle breeze

Jo Malone

 

Zara Emotions No.3 Ebony Wood

That moment of freedom and care-free adventures that are about to begin

Jo Malone

 

Zara Emotions No.4 Amalfi Sunray

So many happy memories of summer, Italian Riviera holidays

Jo Malone

 

Zara Emotions No.5 Tubereuse Noir

The single note of tubereuse is more commanding than diamonds

Jo Malone

 

Zara Emotions No.6 Fleur d’Oranger

Royal and regal moments should always be celebrated with orange flowers

Jo Malone

 

Zara Emotions No.7 Fleur de Patchouli

The eye of this fragrance stares straight at you daring you to engage with her creativity

Jo Malone

 

Zara Emotions No.8 Bohemian Bluebells

This scent breathes a bohemian spirit, it’s full of bold unexpected notes and its very vibrant character mesmerises the wearer. It’s like nothing you have ever smelled before

Jo Malone

Paris-based art director Ezra Petronio, who is the founder of Self Service magazine, was enlisted to design the packaging for this project. Zara took an eco-friendly approach with its new range, opting to use FSC certified paper for the box that is not wrapped in cellophane or plastic, and has also used a clear glass bottle to show that the fragrances are free of coloring agents.

The scents come in sizes ranging from 10ml to 40ml and 90ml, and each has an accompanying candle, which will be available from November 15th 2019 in Zara stores across Europe, Mexico, Australia and New Zealand, followed by the US and Asia in early 2020.

Take a look at the Zara Emotions Collection by Jo Loves in the gallery above, and shop everything on Zara’s website now.

 

 

 

 

Zara opened second store in Amsterdam!

Zara opened last may, fourteen years after the first, a second shop in Amsterdam. The new flagship store, for the first time, introduces a new store concept in Netherlands.

I cann’t get enough of Zara. Last year the Zara-shop on the Kalverstraat had quite a makeover, but today we can also go to the ‘Nieuwendijk 196’ in Amsterdam for (almost) all Zara musthaves. The new Amsterdam flagship store has an area of 3,300 square meters, has three floors, making it the second largest Zara store in Netherlands.

‘The simplicity, enhanced by the presence of large spaces that blur the boundaries between the ceiling and the walls, creates a sense of openness and freedom’, says Zara. ‘By neutral colors in the shop, more attention to the collections and displays’.

The shop also consumes 50% less water and 30% less energy. Parent company Inditex requires all new stores less stressful to the environment. The new store concept was previously launched in Paris, New York, London, Shanghai and Belgium. The concept revolves around four principles: beauty, clarity, functionality and durability.The chain currently has 26 stores in Netherlands.

The shop contains the collections Woman, TRF, Basic, Man and Kids. Unfortunately, for ‘Zara Home must-haves’ we still have to go to the separate affiliate at the Van Baerlestraat!

by Jean Amr