Naturalness: Chloé Nomade Naturelle Eau de Parfum

Driven by the allure of elsewhere, the Nomade woman soars away to new horizons, new encounters. Chloé Nomade Eau de Parfum Naturelle, is a fragrance celebrating the mingling of cultures and the poetry of encounters. 

French Maison Chloé’s newest fragrance created to evoke the bold, adventurous side of the Chloé woman is the Nomade Naturelle fragrance, which will enchant us with a different version of pureness and naturality – which is the main concept of the Nomade collection.

The Nomade pillar was launched in 2018 and immediately garnered numerous accolades. After the first edition, the French fashion house decided to expand the line with new versions: Nomade Eau de Toilet (2019) and Nomade Absolu de Parfum (2020), only to return this year (2022) to the basic theme of fragrance – naturalness – with a new blend: Nomade Naturelle Eau de Parfum.

Chloé Nomade Naturelle Eau de Parfum, a fragrance celebrating the merging of cultures and the poetry of encounters. A quest for freedom. Open-mindedness. The delight of discovery. It combines luxury with the willingness to contribute to more social and environmental responsibility. It fully expresses the Maison’s commitment to center its creative approach around improving the impact of its activities on the planet and in society.

Nomade Naturelle Eau de Parfum marks a new olfactory territory for the French Maison: a gourmand jasmine fragrance composed by the perfumer Caroline Dumur. The vegan composition promises casualness, smooth notes, and refined elegance, combining Mirabelle liqueur, freesia, oakmoss, Egyptian jasmine flowers, dates, sandalwood, and soft vanilla as keynotes.

Upon first impression, this new scent takes the imagination to a distant landscape at sunset. The essence of bergamot bursts through – as refreshing as a breeze on the dunes – while Egyptian jasmine absolute provides sensuous, generous overtones. The flower’s timeless elegance meets the smoothness of a date accord, as vanilla and sandalwood weave a warm, addictive base. The new Nomade Naturelle is warm, enjoyable, and sensual and differs from its predecessors in its refined powdery, gourmand tone.

The main ingredient, jasmine, is harvested in Egypt according to a method that contributes to more responsible practices. For this fragrance, two selected and trusted suppliers of jasmine grandiflorum in Egypt deliver premium, 100% pure, and natural extracts, with a commitment to environmental management. These producers have implemented various initiatives to improve the living conditions of local communities such as actively supporting girls’ education & women’s employment. Incidentally, Egypt is also the native country of Gaby Aghion, the founder of Chloé.

A new face joins the history of Chloé Nomade: the British actress, producer, and singer, Naomi Scott. Known for her role as Jasmine in the film Aladdin, an in ‘Charlie’s Angels’ as one of the angels, she will soon star in the science fiction movie ‘Distant’, slated for release in September 2022. She is an active supporter of women’s rights and is the ambassador of the organisation Compassion, which assists underprivileged children throughout the world.

Chloé is such an iconic brand, and this extends to the fragrance. It’s a beautiful thing when you can work with a brand that you love aesthetically while also entitly supporting their ethos. It is purpose-driven above all else. And I love that!

Naomi Scott

Perfectly embodying the spirit of Nomade Eau de Parfum Naturelle, the 28-year-old Naomi Scott was raised in London by her British father and Indian mother raised in Uganda, thus growing up in the confluence of several cultures.

In this campaign, shot by Zoë Ghertner, Naomi Scott appears with several other women amidst sand dunes. Through a range of encounters, their personal voyage emerges as a collective adventure. On her wrist, the braided bracelet echoes the one on the flacon, underscoring the bonds that tie them together.

The flacon of Chloé Nomade Naturelle repeats the shape of its predecessors with fine embossed details on the glass. The emblematic Nomade flacon is reinvented in shades inspired by nature: ochre tones that evoke sand, raw minerals, and the sun at its peak. A braid, tied around the neck of the flacon, represents the bonds established through travel and ongoing encounters. This symbolic motif is also engraved in the glass.

Reconceived to help to reduce the impact on the environment, this new design includes recycled materials, which make up 15% of the glass bottle and 40% of the cardboard box. Moreover, this cardboard is FSC-certified, which denotes that wood is procured according to procedures that guarantee sustainable forest management.

Chloé Nomade Naturelle Eau de Parfum will be available in 30ml, 50ml, and 75ml flacons at selected stores worldwide starting mid-January of 2022 in some countries, while in wider sales it is expected to arrive starting February of 2022. Come into the beautiful world of Chloé.