In 2017, American luxury jewellery house Tiffany & Co opened a new chapter in their fragrances with the release of Tiffany & Co Eau de Parfum. In September, its intense variant was launched as Tiffany & Co Eau de Parfum Intense.
This modern, artisanal scent, with the noble iris at its heart, is as exhilarating and inspired as love itself.
For the winter holiday season, Tiffany & Co Eau de Parfum comes in new holiday packaging. The fresh and elegant musky fragrance of iris retains the original composition, created by perfumer Daniela Andrier from the house of Givaudan. The composition contains notes of vert de mandarin, precious iris, musk and patchouli.
Created to evoke the scent of diamonds, bare skin, and a sense of timeless elegance, this sparkling floral musk fragrance manages to be in turn eminently sophisticated yet modern & even slightly whimsical.
Top notes: Vert de mandarine
Heart: Noble iris
Base: Patchouli, Musk
The scent opens with vibrant top notes of vert de mandarine. At the heart, a precious iris flower is the hero ingredient. Tiffany’s association with the iris dates back to the earliest sketches found in the Tiffany Archives and is deeply entwined in the DNA of the house. It was an iris brooch set with demantoid garnet blossoms and Montana sapphires that earned Tiffany the grand prize at the Paris Exposition in 1900. Harvested in France during the months of July and August, the iris butter is obtained through a unique hydrodistillation extraction, exclusive to the Tiffany fragrance, ensuring a pure, bright, sensual and long-lasting richness to the final note. This signature ingredient adds strength, femininity and grounds the composition with refinement and sophistication. Patchouli base notes wrapped in a blend of soothing musks is sensual on the skin.
This holiday season, Tiffany & Co. introduced the latest chapter of its ‘Believe in Dreams’ campaign, which takes viewers behind the scenes of a Tiffany workshop where surprising and surreal moments unfold, featuring a star-studded cast of characters, featuring Naomi Campbell, Zoë Kravitz, Maye Musk, Xiao Wen Ju, and Karen Elson.
The campaign film opened at Tiffany & Co.’s iconic Fifth Avenue flagship store, where actress, musician and style icon Zoë Kravitz stars as a Tiffany sales professional working late into the evening. Kravitz is drawn from reality into a Tiffany Blue® dreamscape infused with pops of neon.
Naomi Campbell behind the scenes
At the heart of this whimsical wonderland is an underground holiday workshop with craftspeople, and at the helm is a quirky manager played by model Xiao Wen Ju. The exquisite workmanship and masterful artistry of Tiffany & Co are brought to life in a series of witty vignettes with cameos from models Karen Elson and Maye Musk, among others.
The journey culminates in a ‘madcap tea party’ hosted by Naomi Campbell, complete with a delectable selection of pastries from Tiffany’s Blue Box Cafe and housewares and table settings from the Home & Accessories collection. By the end of the story, Kravitz discovers that the magic of Tiffany & Co is where creativity and craftsmanship come together.
Xiao Wen Ju
The ‘Believe in Dreams’ holiday campaign showcases both Tiffany & Co.’s iconic and new collections, including Tiffany Paper Flowers™, Tiffany HardWear, Tiffany T, Return to Tiffany® and Tiffany Keys.
The fantastical film set draws inspiration from the accessories and home collections, with life-sized designs adding another layer of surrealism. The film was directed by Mark Romanek, most recently known for creating Beyoncé’st Lemonade and features Boston rock band Aerosmith’s hit Dream On, that was released way back in 1973.
Now the first time I listened to this track, I thought that’s not Steven Tyler singing. But it turns out these are indeed his vocals as he used to sound in the groups early days. I think this recording sounds more like a classic rock ballad than most of the bands later work, but great in its own way. This Tiffany & Co advert song featured on Aerosmith’s self-titled debut album.
Tiffany & Co perfume flacons are designed to be an ideal gift, and the new limited edition is especially suitable for the winter holidays. A reworked glass resembling a diamond is coated in silver, while Tiffany Blue® shades are present in the details.
Tiffany & Co Eau de Parfum Holiday Edition is available as a 50 ml Eau de Parfum, and is available at Tiffany & Co boutiques and selected stores worldwide. Come into the wonderful world of Tiffany & Co.