Poiray has teamed up with Hipanema


French Maison ‘Haute Joaillier’ Poiray has teamed up with Hipanema, a brand that makes Brazilian-style bracelets with metal clasps, for a collaborative collection.

For the first time, Poiray’s iconic Ma Première watch, known for its interchangeable straps, can be worn with the multi-colored, braided, embroidered and beaded bracelets made by Hipanema.

6383f1893849006e3b2a2312fc798092The ‘Spéciale Brésil’ collection includes four interchangeable straps, available in shades of pink, gold, turquoise and indigo. All of these bohemian-chic designs can be fastened to the emblematic beveled case of the Ma Première watch.

Only 300 straps in each color will be produced in this limited edition collection, slated to arrive in Poiray’s stores from April at the price of €120. Come into the beautiful world of Poiray.





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