Alexandre.J, creative French designer and in touch with everything, launches his eponymous brand of perfumes in 2012. He frees himself from the codes of the traditional perfumery to propose his vision of the Beautiful: the alliance of luxurious packaging and exceptional fragrances. Alexandre.J reinvents the notion of fragrance by turning it into an object of luxury.
An architect of materialsand the senses, Alexandre.J makes unusual use of exeptional materials. He sculpts them, pushing the limits of creation to give live to objects that arouse emotions.
His multi-cultural inspirations are reflected in his creative process: mother-of-pearl bottle, glass paste, enamel medallion, pearl ornaments … Architect of materials and senses, Alexandre.J refuses compromise and gives life to objects that arouse emotion.
Surrounded by the new generation of Parisian perfumers, Alexandre.J focuses on working only Eaux de Parfum. The raw materials used are sourced around the world, to offer a rich and surprising olfactory palette. Alexandre.J proposes identity juices, elaborated in such a way that each note makes the perfume coherent. Its olfactory signature: the elegant intensity of the first notes.
The French Maison presents three new fragrances: Pure Art, Heaven and Liyoli within the Ultimate Collection.
Liyoli is a fragrance inspired by the legend of Boreas, the god of Ice that frozen all the flowers to deny other gods for that pleasure. Flowers turned into diamonds with shap edges. A long, long, long ago, nature was in the hand of the Gods and sufferd their epic battles.
Boreas, the God of ice, froze the flowers in an icy armor to hold their delights captive. Touched by his breath, the fragile petals were transformed into diamonds with sharp brittle edges. Beautiful for all eternity but lacking its essence, nature was a sparkling wonderland.
The Sun God up in the heavens loved to smell the sweet fragrance of roses that floated up to him. He was furious when he realized what Boreas had done and sent two of his sunbeams to warm the earth. The ice melted and the flowers shook of their petals, releasing rose water that was gathered in Liyoli. Between ice and fire, the rose has given its essence to the heart of Liyoli.
Top notes: Grapefruit
Heart notes: Jasmine, Peony, Pear
Base notes: Violet, Wood, Cedarwood, Sandalwood, Vanilla, Musk
Mellow as a pear, silky as a cloud of petals, Liyoli is a round, musky essence. The white rose, the star of this elegant fragrance, is illuminated by the slightly tart rays of Yuzu.
The flacon of Alexandre.J Liyoli is something special, a piece of art, a true collectors item, made of Pâte de Verre. Pâte de Verre is an exceptional process for unique objects.
Pâte de Verre is a form of Glass casting, a process in which glass objects are cast by directing molten glass into a mould where it solidifies. The technique has been used since the ancient Egyptian period. Modern cast glass is formed by a variety of processes such as kiln casting, or casting into sand, graphite or metal moulds
Kiln casting involves the preparation of a mould which is often made of a mixture of plaster and refractory materials such as silica. A model can be made from any solid material, such as wax, wood, or metal, and after taking a cast of the model (a process called investment) the model is removed from the mould. One method of forming a mould is by the Cire perdue or ‘lost wax’ method.
Using this method, a model can be made from wax and after investment the wax can be steamed or burned away in a kiln, forming a cavity. The heat resistant mould is then placed in a kiln equipped with a funnel-like opening filled with solid glass granules or lumps. The kiln is heated to between 800 °C (1,470 °F) and 1,000 °C (1,830 °F), and as the glass melts it runs into and fills the mould.
Pâte de Verre is a form of kiln casting and literally translated means glass paste. In this process, finely crushed glass is mixed with a binding material, such as a mixture of Arabic gum and water, and often with colourants and enamels. The resultant paste is applied to the inner surface of a negative mould forming a coating.
The nature inspires glass masters who use petals or foliage to create their design. Collecting the silicone at first, plants give to the mould their delicate forms. Then the molten glass and the sprinkled pigments slip into the pattern. The power of the fire melts them slowly. 20 days after firing (860°C), the craftsman breaks the mould to reveal the exact replica of nature; crystallized to last forever.
After the coated mould is fired at the appropriate temperature the glass is fused creating a hollow object that can have thick or thin walls depending on the thickness of the Pâte de Verre layers. Crystal manufacturer Daum is a French Maison that is famous for their very highly sculptural pieces in Pâte de Verre.
Come into the beautiful world of Alexandre.J