Today, Elizabeth Arden announces March On Pink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in ‘Pink Punch’ shade will be sold globally with 100% of the proceeds donated to UN Women.
It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally. I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.
Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate
As an early supporter of women’s rights, the brand’s legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over one-hundred years later, the company remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.
Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.
Elizabeth Arden March On Limited Edition Lipstick in Pink Punch signed by Reese Witherspoon. 100% of proceeds will be donated to UN Women to support gender equality initiatives.
“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit”, says Ava Huang, General Manager, Elizabeth Arden. “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another. We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality”.
“One of the strongest drivers of change toward gender equality is widespread awareness and participation”, explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women. “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Woman & Girl Count’ gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction”.
The March On Beautiful Color Lipstick in Pink Punch will be available beginning March for $26.50 on ElizabethArden.com and in department stores globally.
If you dread hitting the snooze button because seeing your morning face makes you want to crawl back to bed, you can now put those days behind you with Elizabeth Arden’s new anti-ageing innovation. Elizabeth Arden are upping their skincare game with the launch of their new Retinol Ceramide Capsules Line Erasing Night Serum. These new capsules are a powerful upgrade on their cult and Holy Grail Advanced Ceramide Capsules Youth Serum thanks to the addition of retinol
A line-erasing night serum that’ll have you waking up looking more youthful, the breakthrough Retinol Ceramide Capsules leverages on the original Advanced Ceramide formula to deliver a more potent serum that not only tackles general skin ageing, but hones in on specific concerns such as lines and wrinkles to deliver renewing and smoothing benefits.
As simple as popping open a capsule to feed your complexion with a dose of the fountain of youth just before you hit the pillow, read on to find out how Elizabeth Arden is re-defining ‘beauty sleep’.
Retinol might be a serious beauty buzzword at the moment, but it’s here to stay. As one of the most potent anti-ageing ingredients on the market, it’s touted as one of the most powerful extracts to rejuvenate the skin and reduce the appearance of fine lines and wrinkles.
Sleeping beauty had the right idea. Nighttime is when your skin produces new cells, so it’s best to arm your complexion with the right products to help it repair itself while you snooze — and it doesn’t get better than using Elizabeth Arden’s Retinol Ceramide Capsules. Its key ingredient, retinol, is most effective at night as exposure to sunlight breaks down the active compounds. From the moment you hit the pillow, it starts working: Reducing the look of your pores, diminishing lines and wrinkles, and improving skin tone and texture.
If you’re wondering ‘why retinol?’ out of a myriad of skincare ingredients, it’s because this is a clinically tried and tested ingredient for turning back the clock as it prompts skin cell turnover. Besides kickstarting new cell growth within the dermis, retinol also helps to prevent the breakdown of collagen fibres, thereby supporting your skin’s overall renewal process. With the new capsules, you get twice the anti-ageing power as Elizabeth Arden combines the pros of retinol with ceramide. The former boosts collagen and elastin levels, while the latter complements the retinol by fortifying the skin’s natural moisture barrier.
But wait, isn’t retinol notorious for thinning the skin and causing your complexion to burn more easily in the sun? Well, the derm will tell you that’s an ill-deserved reputation. Let it be known henceforth that retinol actually thickens the skin, as it increases your cell turnover and collagen production. The stuff is meant to be applied around the eyes too, in case you thought retinol would burn the delicate parts of the face. In fact, MDs recommend starting on retinols once you hit the mid ’20s mark. Another busted myth is the ‘higher-percentage-equals-better-results’ way of thinking, as it is the stability of the retinol that directly affects efficacy. Which leads us to… the most effective form of retinol, captured in capsules.
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum, 60 pieces.
Thanks to Elizabeth Arden’s cutting-edge expertise in anti-ageing science, their manufacturing process ensures every precaution has been undertaken to preserve retinol’s potency. Microsponge technology is used to entrap the active compounds, which enhances the performance of the ingredients. Every capsule is then hermetically sealed to keep the ingredients fresh without the need for added preservatives.
Another factor that contributes to the product’s ace efficacy is its capsule packaging. More than just a stylistic element, the (admittedly cute) rose-pink Elizabeth Arden Retinol Ceramide Serum pods, unlike most serums which come in a bottle, have an essential function: It’s an airtight, stable container. The retinol is much more stable than other sources as it isn’t exposed to light, air or other environmental pollutants. In fact, clinical tests on the product have revealed that it is 76% more potent and powerful than similar retinol products from a dropper. This mono-dose method also makes for hassle-free travel skincare; you can simply take away a handful of capsules for every vacay. Another winning point to the capsule design? Each pod is a precisely measured dose, which takes the guesswork out of skincare and eliminates wastage.
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum, 30 pieces.
All the good things you want for eternally youthful skin can be had with this one serum. The retinol specifically targets fine lines and crow’s feet — sans any irritation and drying with ceramides 2 and 3 to strengthen the skin’s moisture barrier — so you won’t have to fret about the on-set of ‘crepey’ skin. Youth-restoring peptides and a blend of avocado, sunflower, and olive oils are also added to the formula to deliver an extra boost of nourishment and hydration to comfort the skin, so it feels good when you apply this.
These amazing and calming emollient oils also have other incredible skin properties, including boosting hydration, which help to keep the skin beautifully soft and plumped-up.
A new Holy Grail is born? 76 per cent more potent than non-capsulated versions of retinol, clinical studies have shown that regular use of the Retinol Ceramide Capsules over four weeks visibly improves radiance and clarity, with reduced pores and diminished lines and wrinkles. Two months in ups the results, as the deeper wrinkles get smoothed, and tough discolourations and age spots are lightened to reveal more youthful skin. Plumped and rosy skin, check and check.
Easily slotted into your existing skincare regime, all it takes is but a simple twist to break open a capsule and you’re patting the good stuff into your skin. With its easy-to-spread texture and quick penetration, you can get your daily dose of essential retinols just before you go to bed (and while you catch up on the latest episode of your current Netflix obsession). Now behold your #Iwokeuplikethis skin when you greet the rising sun.
The Retinol Ceramide Capsules you can use alone – on cleaned skin – or in combination with a moisture-rich night cream to keep your skin (more) hydrated and smooth. The Elizabeth Arden Eight Hour Skin Protectant Night Time Miracle Moisturiser is our favourite option.
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum is available in a package with 30 capsules and 60 capsules.
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