Gucci Launches New Priming Serum And Foundation In 40 Shades

Adding to its expansive lineup of makeup goods, Italian fashion house Gucci has now launched a new priming serum and foundation. The new release spotlights the brand’s ongoing focus on individuality and diversity.

Makeup can be used to construct the identity we wish to project, yet this does not mean it has to change what is already there; it should be about enhancing individuality, not concealing it. This idea is cultivated carefully through the tools we choose to use, as much as by the ones we choose not to.

Alessandro Michele

The Silk Priming Serum, or Sérum De Beauté Fluide Soyeux, boasts a soft and lightweight texture that leaves the skin refreshed and hydrated throughout the day. The non-sticky product is formulated to ensure optimal coverage and extended makeup wear, blurring pores and fine lines. The primer, arriving in one universal iteration, is packaged in Gucci Beauty’s signature pink and gold-colored flacon.

Meanwhile, the Natural Finish Fluid Foundation is a buildable and silky-smooth formula available in 40 shades ranging from light pink to deep dark tones. The product works to subtly blur any imperfections while helping the skin achieve a natural no-makeup makeup look.

Gucci Silk Priming Serum and Natural Finish Fluid Foundation are available now at Gucci Boutiques and selected stores worldwide. Come into the beautiful world of Gucci.

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