Boucheron’s birthday present to Lacoste



Happy birthday! French Maison Lacoste turns 80! For its 80th anniversary, Lacoste has invited nine French houses to join the festivities. Inspired by the crocodile, every brand has created an exclusive gift, reflecting their affectionate respect for the brand’s universe. These unique objects are symbols of the craftsmanship, expertise and know-how of some of the greatest names in French luxury, like Baccarat, Bernardaud, Christofle, Goyard, Hermès, S.T. Dupont, and Boucheron….

What began 80 years ago as one product defined by a crocodile – the iconic polo – has evolved into a lifestyle. In celebration of Lacoste’s milestone anniversary, the brand has teamed up with the nobility of French heritage maisons to produce Maisons Françaises, a collection of nine notable objets – all commemorating the crocodile.

In 2018, Maison Boucheron will be celebrating 160 years of design and creation. Founded in 1858 by Frédéric Boucheron, it is the oldest jewelry Maison in Place Vendôme. Famous throughout the world for its bold, free style, Boucheron has conquered women’s hearts by offering ever more creative jewelry set with characterful stones.

For almost 160 years, Boucheron has been channeling its expertise into the materials it uses. Recognized as a great sculptor of gold, the Maison has always given priority to working this metal whose magnificence is revealed beneath the artisans’ hands. In the Serpent Bohème collection, the animal is not represented figuratively, but symbolically, making the work of the Maison’s goldsmiths all the more important.
To bring the material to life, the chasers push the metal into shape using hammers and chasing tools. In so doing, the jewelry itself comes to life.



For Lacoste’s 80th anniversary, Boucheron created two brooches inspired by the legendary crocodile. Our readers have seen them before here – together with the other ‘birthday items’ – but now I have some little more details of my favorite items of the collection I would like to share with you.

One made of emeralds and Ruby’s, and one of diamonds. They are a tribute to 80 years of unconventional chic, an extraordinary homage to Lacoste’s sense of innovation and excellence. These jewels are a modern interpretation of the Boucheron brooch René Lacoste gifted his wife, made by Boucheron.


The Boucheron brooches – plus the other Maisons Françaises notable objets, that includes crystalware, jewellery, sporting items, totes, and even eclairs – will be on display at Colette in Paris until June 15.

The selection from Boucheron, Christofle, Bernardaud, and S.T. Dupont will be available for order should you be interested in making one of the specialty items your own, while the Hermès, Goyard, Baccarat, and Veuve Clicquot, pieces will be kept in the Lacoste archives, hopefully appearing at the 80th-anniversary fete set for September.

Come into the beautiful worlds of Boucheron and Lacoste.






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