The Dsquared2 WILD 2014 campaign showcases the fragrance in an exceptionally angular manner. Model Silvester Ruck is at the center of the advertisements that feature little apparel aside from a low riding pair of unbuttoned jeans.
In spite of the lack of accessories and embellishments present in these Dsquared2 images, photographer Steven Klein made the production appear incredibly intense. Dark purple shading was used to embellish snapshots of thick angular lines, each one criss crossing directly above Ruck’s body.
Designer: Dan & Dean Caten
Photographer: Steven Klein
Art Director: Giovanni Bianco
Model: Silvester Ruck
For us fragrance has an emotional connection to who we are, it uncovers a long-held desire or dream, which is why the concept of Wild has such an intrinsic link to us and the ideology of Dsquared2. The ultimate authentic expression of self is to live with complete freedom of speech and mind, we are fascinated with this concept especially in today’s society.
Dean and Dan Caten, Dsquared2.
Released in September 2014. This masculine fragrance symbolizes freedom, speed and pride, presented by photographs of wild stallion and model Silvester Ruck, signed by Steven Klein.
A rife sense of masculinity abounds this production. Klein’s work speaks to the serious nature of the product, a feature that will certainly be appreciated by fans of the Dsquared2 label in addition to cologne aficionados.
It’s a raw roll in the hay, the whole idea is to be a bit raw. Even the bottle is kind of harnessed
Dan & Dean Caten, Dsquared2
Dsquared2 Wild, described as a fragrance for the contemporary and self-sufficient man, is an evolution of Dsquared2’s olfactory journey inspired by and founded in the elements of nature. Building on a pathway forged by debut scent He Wood and follow up Potion, Wild is a fragrance chapter for Dsquared2 that explores man’s desires and his connection to the natural and urban world that surrounds him. This enigmatic and covetable concept is also at the heart of Dsquared2’s DNA: the freedom for a man to express his sensuality and his deepest desires. Wild materializes Dsquared2’s passion for the avant-garde and unorthodox approach to fashion.
Aromatic Santolina with tones of Resin are evident, while notes of Opoponax mixed with Ambery accents of Neolabdanum express virility, strength and force. Vegetal Amber is combined with deep notes of Humus to round off the scent. An overwhelming perfume that announces a free and wild soul. The woody – earthy fragrance is created by Daphne Bugey and Annick Menardo.
Top notes: Unexpected Ride: Suddenly the air is filled with the aromatic freshness of Santolina with evocative and vibrant tones of resin: mandarin, cardamom, polygonum
Heart: Riding free: Distinctive and intense notes of Opoponax, mixed with modern ambery accents of Neolabdanum, express virility, strength and forcelavender, geranium, ozone
Base: Free your Passion: The sensuality of Vegetal Amber expresses a sillage full of character. Combined with primitive and deep notes of Humus this fragrance exudes the discovery of the unexpected.cedar, patchouli, amber
Availble in three sizes: Eau de Toilette 30ml, 50ml and for the real stallions 100ml.
Elegantly shaped with soft lines that gently curve into rounded shoulders, Wild’s clear glass flacon is tall and refined. Finished with a diminutive shiny black cap, the bottle is symbolically harnessed with supple black leather that draws inspiration from stallion bridals, saddles and bondage style straps. This bold design element, conceived by Dean and Dan Caten, underscores the contrast of the untamed concept of the scent that is captured within. The flacon uniquely transmits Dsquared2’s philosophy, by translating uninhibited sex appeal into an ultra chic and modern design.