Joop! Wow! Fresh

In 2017 Joop! presented a new pillar fragrance: Joop! Wow! Created by perfumer Christophe Raynaud, this masculine fragrance was followed two years later by a Eau de Parfum. This year the German fashion house presents Wow! Eau de Toilette Fresh, inviting you to ‘experience a new, surprising Wow! moment’.

Wow! Fresh is an aroma highlighted by a bouquet of fragrant aromatic, herbal and fresh spicy scented tones that will bring a pleasing, soothing and elegant perfumed sensation. Examining it closer once applied you will notice a lingering quality of softer fragranced bitter, sour and citrus hints that hide an essence of light, uplifting and inviting feelings.

Based on the combination of notes Joop! Wow! Fresh is classified as an aromatic spicy fragrance to the nose. The emanation of flavors and scent notes for Wow! Fresh unfurl in a whiff of aromatic and citrus opening top notes including sparkling bergamot, lavender essence and crushed violet leaf. The floral heart note adds masculine accents of geranium to the fresh, aromatic cocktail, which is gradually warmed up by sensual vanilla in the spicybase.

If Wow! Fresh seems like a pleasant smell for your taste or maybe special occasion then the best is to aromatize yourself and give it a try!

Joop! Wow! Fresh is available at selected stores worldwide as a 40 and a 60ml Eau de Toilette. Come into the beautiful world of Joop!.

Maison Margiela Replica Autumn Vibes

Later this month, French luxury fashion house Maison Margiela will introduce Autumn Vibes (Montreal, 2018), a new unisex fragrance joining the Replica series, a collection of fragrances inspired by personal memories and moments from the life of the perfumer;

The year is 2018, and the location is Montreal. Autumn Vibes is a fragrance that brings back a warm autumn day, a colorful forest landscape, fresh air, and a feeling of being in nature. The woody-spicy scent blends notes of cedar with moss reminiscent of a walk in the woods. The colorful leaves under your feet are evoked by pink pepper and cardamom essence.

Maison Margiela Autumn Vibes will be available as 10 and 100 ml Eau de Toilette at selected stores worldwide. Come into the beautiful world of Maison Margiela.

Carven C’Est Paris Pour Homme

Historic fashion house Carven was founded in 1945 by Marie-Louise Carven (31 August 1909 – 8 June 2015). Since 1946, French Maison Carven has been making timeless, enchanting perfumes for women and men. Being inspired by the history of the Maison and its DNA, Carven opens a new chapter based on elegance and simplicity. More then 70 years after the iconic ‘Ma Griffe’ and ‘Vëtiver perfumes were released, Carven is impressing us once again with its intoxicating charm and stylish spirited perfumes. And the olfactive adventure continues with the new masculine fragrances Carven C’Est Paris! A bold and elegant perfume for men in search for experiences and new sensations.

A creation in the tradition of Carven’s signature scent for men to reinvent it… A fresh and addictive hazelnut shakes up the timeless violet leaf with crispy green facets.

Aurelien Guichard, perfumer

This new chapter for the French fashion house takes Carven Man’s composition and twists it around with its impertinent wake where classic elegance meets modern daring. The result is a whole new fragrance, not a flanker. A chic yet distinguished fragrance created by the very talented Aurélien Guichard (Takasago) and built around a fresh and addictive hazelnut, shaking up the timeless violet leaf with crispy green facets. A highly contrasting fragrance that unfolds from an aromatic freshness to a creamy wake.

When the classic elegance of the Violet Leaf meets the bold modernity of the Hazelnut. The softness of hazelnut is wrapped in creamy sandalwood and potent woods to give it a powerful sillage. Rosemary and cypress accentuate violet leaf’s green facets to create a crispy, modern tonality. The softness of hazelnut is enfolded in creamy sandalwood and potent woods to give an absolutely addictive and powerful sillage

An architectural silhouette reflected by the light. A play of textures. With a deep and hypnotic dark, the flacon embodies the power and personality of the fragrance.

Like earlier fragrances of the Maison, Carven C’Est Paris! Pour Homme comes in another stunning flacon, designed by the iconic Thierry de Baschmakoff (The Different Company). Carven is a very respectable perfume maker, but even if it wasn’t, certainly the flacons would still make the fragrances objects to die for! Carven: C’Est Paris! Pour Homme is no different.

Carven C’Est Paris! Pour Homme is available as 30, 50 and 100ml Eau de Toilette. The new fragrance comes with a matching grooming products: an After Shave Spray (100ml), After Shave Balm (200ml), Shower Gel (200ml) and a Deodorant Spray (150ml).

Carven C’Est Paris! Pour Homme is available at selected stores worldwide. Come into the beautiful world of Carven.

Louis Vuitton Imagination, the beauty of the Italian landscape that wakes up in the early morning hours

Les Parfums Louis Vuitton, a journey dedicated to men, delving into the heart of their instincts for freedom and their pioneering sensibility. Master Perfumer Jacques Cavallier Belletrud has created exceptional fragrances that pay homage to the adventurer on a quest for self-revelation. These singular compositions capture breathtaking discoveries and evoke a masculine energy right on the skin’s surface, without clichés or caricatures.

Five years in the making. For his latest men’s fragrance, Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud creates an unprecedented attraction between sensual amber and majestic black tea.

French Maison Louis Vuitton launched a new fragrance in their masculine line of Les Parfums Louis Vuitton. A collection which is designed to inspire feelings similar to those we have about travel: the desire for adventure and escape from the mundane. The new fragrance ‘Imagination’ tries to evokes the atmosphere the beauty of the Italian landscape that wakes up in the early morning hours.

Like earlier editions, Imagination was created by the Maison’s in-house perfumer, Jacques Cavallier Belletrud. He created this fragrance in his studio, Les Fontaines Parfumées, in Grasse. The master-perfumer wanted to reinterpret the beauty of the amber note in a new way, free from nostalgia.

He used the ambrox molecule in combination with citrus fruits from Italy, such as Calabrian bergamot and Sicilian orange. Spices are added, such as ginger from Nigeria and cinnamon from Ceylon, extracted with CO2. The spirit of a journey is captured by a note of black tea from China, also Co2 extracted.

Louis Vuitton Imagination is available as 100 and 200 ml Eau de Parfum, as well as in travel size format at Louis Vuitton Boutiques and selected stores worldwide. Come into the beautiful world of Louis Vuitton.

Diptyque’s New Anniversary Fragrance Traces the Path of an Iconic Arab Explorer

The very first shop, located at 34 Boulevard Saint-Germain in Paris, opens onto the street like a two-part Italian Renaissance or Flemish master’s painting. Three friends had found the ideal stage for their chic little bazaar of fascinating finds as well as the perfect name for it; Diptyque.

It’s tricky to spell, because the i and the y are cheeky letters. Mistakes were so common in the beginning that the Maison had to list it under both spellings in the phone book. Diptyque has such a refined ring to it, and in every language it is chic, eclectic, poetic, esthetic and graphic.

The secret to Diptyque’s singularity is the distinct chemistry between three unique individuals: Christiane Montadre-Gautrot, Yves Coueslant and Desmond Knox-Leet. When they met, it sparked a chain of creativity, that continues to resonate today.

They met through friends of friends. Christiane graduated from l’Ecole des Arts Décoratifs, Desmond was a painter. Together they designed fabric and wallpaper for ultra-chic British Maisons. Then, some other friends introduced them to Yves Coueslant, who had escaped an unlikely career in banking to follow his heart and work… in theatre. The three friends quickly became inseparable. In 1961, they opened an unusual boutique with a daring plan: listen to their intuition and only do what they love. Nothing dampened their friendship as their business grew, and diptyque spread the creations born of this incomparable friendship all around the world.

This year French Maison Diptyque is celebrating its 60th anniversary: an opportunity to immerse yourself in everything that has inspired the Maison since its creation. A cavalcade of youthful creativity, 2021 will be dedicated to graphic design, encounters, nature, travel and curiosity. A year that will be filled with collections and events.

To mark its anniversary, the niche perfume house presents the new perfume Eau Rihla in the spring of 2021. The fragrance is inspired by the spirit of the Middle East, named after the Arabic Rihla wood which means ‘journey’. It is dedicated to the 14th century globe-trotting merchant, Ibn Battuta – a prominent Arab Moroccan-Berber traveler and explorer – and his travels throughout the known world.

Perfumer Fabrice Pellegrin drew his inspiration directly from the Maison’s co-founder Desmond Knox-Leet’s leather-bound sketching notebook and Ibn Battuta’s leather luggage. Weathered and worn, the leather keynote is “an invitation to travel”, says Pellegrin. An exclusive to the perfume house molecule, extracted from rare cedar wood, forms the heart of the fragrance, layered with musk and precious iris. 

Top notes: raspberry, pink pepper, saffron
Heart: leather, iris, cedar
Base: vanilla, musk

A bazaar of spices – much like the ones encountered by Ibn Battuta in far-flung lands – linger, is depicted with notes of saffron, pink peppercorn, and vanilla. Diptyque’sparticular signature, an unusual combination of notes, or ‘olfactory accidents’, emerges as an energetic, sweet raspberry opening note.

The flacon’s artwork is unmistakably Middle Eastern, an etched illustration signed by Safia Ouares showing an iconic Bedouin landscape of desert dunes, date palms, a falcon and camels. Another special touch – the oval label is a glided gold, a different route from Diptyque’s usual black and white branding.

Available as an exclusive for the region, Eau Rihla will be available only in the Middle East from May 1st, until June 2021, when it will release to the international market.

Diptyque Eau Rihla is available as a 75 ml Eau de Parfum at Diptyque Boutiques and selected stores worldwide. This year we can expect more special editions on the occasion of the anniversary. Come into the beautiful world of Diptyque.

Black Gold Louis Vuitton Pur Oud

Created just for the Middle East, Louis Vuitton’s new fragrance, Pur Oud, pays homage to the region’s iconic woody note. “The finest raw materials are perfumes in their own right”, says Jacques Cavallier Belletrud , master perfumer for the French Maison, and the mind behind the Maison’s latest fragrance. The perfume is, as its name suggests, composed almost entirely of natural Oud essence, making it exceptional in the world of perfumery. 

Following the release of Ombre Nomad, Les Sables Roses and Nuit de Feu, Louis Vuitton’s Oud fragrance collection continues to honour once again the culture of smell in the Middle East by offering a fragrance for the region’s most emblematic ingredient: Oud. The fact that the new scent is almost only made out of Assam Oud makes it perfect for layering, especially with Ombre Nomad.

Inspired by the Middle Eastern traditions of applying perfume and the culture of Oud, wonders of the world in its purest, truest and most luxurious images. Pure Oud perfume for fans of ‘Wood of the Gods’ the opportunity to appreciate one of the most beautiful wonders of the world in its purest, truest and most luxurious images. Louis Vuitton and Belletrud finally set upon an essence of Assam oud, produced by a family, who ‘maintains a sustainable forest, farmed ethically’.

I wanted to create something exceptional, that smells like a luxury. I was amazed by the way women and men practice layering in the Middle East, mixing and applying their very personal oud preparation. I wanted to offer an oud signature from Louis Vuitton, which is why I’ve invited the Middle Eastern style of perfumery into the Louis Vuitton flacon.

Jacques Cavallier Belletrud, Louis Vuitton -inhouse- master perfumer

It is said that it is the scent of paradise and its meaning in Arabic ‘wood’ Oud is an absolute component of any raw material that has great depth and multiple aspects, as if it contains all other aspects, it is a treasure of nature it is the precious ‘black gold’ to the extent that the finest in its purity is reserved for an exclusive elite of people. The Oud contains countless distinctive ingredients where it offers its fans a completely unique experience, in its complex components and richness of symbolism and global resonance the oud is a journey in itself, smuggled through time and space, a gateway to the absolute world.

To present the purest expression of oud by simplifying one of the most beautiful fragrances in the world is the essence of pure oud, to highlight the raw beauty of this rare ingredient, Jacques Cavallier Belletrud created a near-contradictory encounter between the dreary character of the Oud focused on 10% of the composition and luminous softness of two types of white musk, ambrettolide and helvetolide. A gentle and slightly fruity helveled, and a delicate cotton empreted. The Oud weaves into an ornate cocoon that encapsulates and supports it without strangulation, and emerges from it strong wooden puffs and reveals the richness of its animal reflections.

It is important to note that the agar trees used to create oud have been declared a potentially threatened species by CITES, making the harvesting of oud for fragrances potentially environmentally damaging. To ensure they are maintaining the least harmful production practices possible, Vuitton is working with a family-run team of producers in Bangladesh, who have cultivated oud for the past 200 years. 

Pure Oud is available in the French Maison’s iconic perfume flacon, but this time in stained black glass. Pure, dense and deep to the point that, paradoxically, it reveals a stunning reflection of light, such as the fragrance it carries.

Louis Vuitton Pur Oud is available as 100ml Eau de Parfum. A limited and rare fragrance (there are only 2,000 flacons available), and it’s the most expensive of the Louis Vuitton line-up (each flacon comes in at €1,200). It’s available exclusive to the Middle East countries at Louis Vuitton boutiques. Come into the beautiful world of Louis Vuitton.

Dolce & Gabbana The One Luminous Night

Italian fashion house Dolce & Gabbana presents an olfactory journey to the Middle East with a new exclusive edition of their The One Collection. Following Royal Night, and Mysterious Night, Luminous Night it is the third exclusive edition for men ‘to fuse the richness of Italian tradition with the aromatic treasures of the Arabian world’.

An olfactory interpretation of starlit nights.

In this aromatic edition of the quintessentially Italian fragrance, Dolce & Gabanna’s The One for Men is transported to the Middle East. The One Luminous Night places its wearer under the stars, where fresh notes of bergamot, pepper and geranium are illuminated by the richness of sweet dates, sage, and incense, echoing the clash of cool night air with the glow of celestial bodies. This intensely evocative fragrance created by perfumer Jean-Christophe Herault conjures the magic and splendour of a star-studded Arabian night.

Dolce & Gabbana Luminous Night is a sophisticated, spicy oriental scent that explores the contrast between the chill of the cool night sky and the warmth of the golden stars. Jean Christophe Herault captures this contrast in olfactory form, setting smoky incense against sweet dates. This blend of hot and cold creates an enigmatic scent, reminiscent of a desert breeze beneath the celestial vault.

Top notes: basil, bergamot, black bepper
Heart: Dates, Geranium, Sage
Base: Sandalwood, Incense, Amber

The One Luminous Night opens with quintessentially Italian notes of basil and zesty bergamot, enlivened by spicy black pepper. At the heart, the delicate sweetness of dates, a classic Middle Eastern delicacy, is blended with aromatic sage and crisp geranium. The warm aspect of the dates is echoed by the creaminess of sandalwood in the base of the fragrance, meeting smoky accents of incense and a lingering trail of amber.

Mirroring the graphic architectural form and clean, geometric lines of the original The One for Men fragrance, the glass flacon is now reinvented in a rich deep blue, evoking the intensity of the Arabian night sky. The gold details of the cap and gilded Arabic script, set against the dark blue glass, reflect the radiance of the gleaming stars.

Dolce & Gabbana The One Luminous Night is available as 100 ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Dolce & Gabbana.

Hermès H24 decodes the modern man

The world of fragrance is synonymous with the concept of the ‘Modern Man’, as stereotypes of smelling good have been deconstructed and have transformed from a once vein action into something of a commonality. With the idea of the modern man in mind, French Maison Hermès has created its latest olfactory experience that’s captured in a scent titled ‘H24’.

H24, a fragrance beyond the lines

Hermès H24 is considered the first major launch for men in 15 years, after Terre d’Hermès, which was created by Jean-Claude Ellena in 2006. Created by perfumer Christine Nagel, H24 looks to combine nature and technology with a sequence of contrasting scents that deliver something contemporary yet traditional, expected but still unconventional as the scent develops on your skin.

Christine Nagel, who loves to give her creations volume or texture, wanted to recreate textures of fine materials such as cashmere, silk, and velvet. The perfumer collaborated with the creative director of the men’s department of the French Maison, Véronique Nichanian, to create H2, a perfume inspired by the ready-to-wear collections and Nichanian’s opus.

I like to go towards natural, very classic raw materials, and work them using technologies that give them other renderings, other textures.

Christine Nagel, Hermès in-house perfumer

With this in mind, top notes of clary sage act as the backbone for H24, making for a botanical experience throughout the scent journey. This is combined with narcissus, rosewood, and sclarene, with the latter’s green and earthy scent soon transforming to represent the ‘modern’ part of H24 as it develops into something reminiscent of hot, metallic iron.

H24 is bottled in a design by Philippe Mouquet, whose flacon is shaped by the idea of an invisible hand that has gripped and manipulated the structure. The flacon is made of recycled glass and can be refilled. It’s packaged in a 100-percent recycled and recyclable paper box, which nods to the ideas behind the scent itself.

Hermès H24 is available in spray flacons of 50 and 100ml, a refill flacon of 125ml, and a travel spray of 15ml. at selected stores worldwide. Come into the beautiful world of Hermès.

A New Classic Is Born: Serge Lutens La Dompteuse Encagée

Born during the war, on March 14, 1942 in Lille, northern France, Serge Lutens was separated from his mother’s first weeks, his personality will be marked by the feeling of an original abandonment. Constantly torn between two families, he lives at a distance and invents himself. He is a dreamer. At the Montesquieu school, he is said to be ‘in the moon’: he does not follow, even if his teachers recognize him as a storyteller. Today Serge Lutens is seen in the world of perfumery amd make-up as an extraordinary designer, a true artist.

This image is founded on his early career working for the most prestigious fashion magazines, like Vogue, before being commissioned in 1967 by Christian Dior to create their makeup line. He created colors, style ánd images for the Maison. He then signed a collaboration with Shiseido that allowed this Japanese cosmetics group, hitherto unknown on the international scene, to impose a visual identity so powerful that it became one of the world’s market players in the 80s and 90s. He became Artistic Director, developing their international image. In 1992, he launched the perfume Féminité du Bois, the first unisex perfume that revolutionized the field. 

If this first perfume marks the 80s, it is by the creation of ‘Femininity of Wood’ and the boutique of the Palais Royal in 1992 – with its dreamlike décor – that Serge Lutens affirms his first olfactory revolution in the field of perfume. Deeply influenced by the discovery of Morocco and in particular Marrakech (the city in which he acquired in 1974 an old house in the heart of the medina), Serge Lutens has made this country the cradle of his perfumery. Waxes, cedar wood, orange blossoms…, Marrakech inspired his first perfumes: ‘Amber Sultan’, ‘Moorish Leather’, ‘Chergui’ … Having become inescapable, they write a new page in the history of essences. Following logically in 2000, Serge Lutens created the brand that now bears his name and imposes an uncompromising style. Perfumes, blushes, his expressions in this field intersect between a sharp and selective distribution and that more confidential of its network of shops.

After his last launch in November 2020, a Harrods exclusive added to the Serge Lutens Flacons de Table Collection named Tarab, mister Lutens launched a new creation. Under the Collection Noire umbrella, named La Dompteuse Encagée, (The Caged Tamer)

The La Dompteuse Encagée is the new Eau de Parfum from the Black Collection. A floral fragrance, almond, radiant. A muzzled language, shaping a single way of thinking, La Dompteuse Encagée reminds us of the dangers of a society on the lookout for the slightest step aside. Hope, however, remains in the revelation of a frangipani flower that can be enjoyed here… on the skin!

From this cold, white-waxed girl, I owe it to myself to take responsibility for everything. However, from this dreaded snow as envisaged, I sense the avalanche. What has seen the whiteness of the flower does not augur the freshness, the smell of frangipane y pallie. Subtly almond, to be enjoyed on the skin!

Serge Lutens

Serge Lutens La Dompteuse Encagée is offered in the recognizable Collection Noire flacon. The consumer can choose the way of diffusion – by splashing or spraying – and the flacon is easily recyclable.

Serge Lutens La Dompteuse Encagée is available as 100 ml Eau de Parfum at the Serge Lutens Boutique, Palais Royal, Paris, and selected stores worldwide. Come into the beautiful world of Serge Lutens.

Givenchy Gentleman Eau de Toilette Intense

Born in Beauvais, in northern France, in 1927, Hubert James Taffin de Givenchy left his hometown for Paris at the age of 17 to take an apprenticeship at a couture house. He began at Jacques Fath while also studying drawing at the École Nationale Supérieure des Beaux-Arts, the French National School of Fine Art. He moved to Robert Piguet in 1946 and, briefly, Lucien Lelong in 1947 before joining Elsa Schiaparelli later the same year. Quickly, he became the Artistic Director of the Schiaparelli boutique the Place Vendôme.

In 1952, Givenchy founded his namesake house on Rue Alfred de Vigny in the 8th arrondissement of Paris. For his first collection, he presented “Separates”, looks composed of elegant blouses and breezy skirts that blended architectural lines with the simplicity of the materials. This original point of view marked the resounding debut of a four-decade career at his own house. In the summer of 1953, the couturier met Audrey Hepburn, who borrowed several looks for her film Sabrina. It was the beginning of a long collaboration and profound friendship between the actress and the designer. The same year, in New York, Givenchy met his idol, Cristobal Balenciaga, with whom he became close friends.

In 1957, Audrey Hepburn lent her face to Hubert de Givenchy’s first perfume, L’Interdit, which was dedicated to her. In 1969, the designer created his men’s ready-to-wear line ‘Givenchy Gentleman’. Five yoars later, in 1974 the french designer launched its first men’s fragrance: Givenchy Gentleman.

The now iconic men’s fragrance Givenchy Gentleman received a new, modernized reinterpretation with Gentleman Givenchy in 2017, showing what this fragrance would have looked like if it had been made today.

The now iconic Gentleman Givenchy collection is now expanded with a new Eau de Toilette Intense edition, which redefines seduction with a natural elegance and crystallizes the very essence of a gentleman.

Gentleman Givenchy Intense is an aromatic-floral and woody fragrance that brings a touch of freshness and powder to the collection, and represents a balance between tenderness, sensuality and intensity.

Top: bergamot, basil, cardamom
Heart: blue iris, cypress
Base: cedar, coumarin

The composition is a contrast of delicate floral notes and powerful woods. Created by perfumers Olivier Cresp and Nathalie Lorson, Gentleman Intense is a green, aromatic and spicy notes lead to a heart of gentle blue iris, with woody and warm, resinous tones.

Gentleman Givenchy Intense is available as 60 and 100 ml Eau de Toilette Intense at selected stores worldwide. Come into the beautiful world of Givenchy.