Gucci Guilty Pour Homme Eau de Parfum

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The new edition of the reinvented Gucci Guilty perfume line is an intense version of the masculine fragrance Gucci Guilty Pour Homme Eau de Parfum. The celebration of freedom that the Italian fashion house pursues through the #ForeverGuilty story continues.

A retro take on the original: The new eau de parfum has been enhanced with chili pepper and fresh rose accords, which were popular men’s fragrance ingredients in the 1970s.

The composition is woody, aromatic and spicy, conceived as a provocative and modern interpretation of the 70’s fragrant ingredients. The top notes of the original that included lemon and pink pepper were replaced with rose and chili. Warm spices stand in contrast with bitter aromatic freshness, with an unexpected sensation of salt and vinegar. White flowers and the richness and intensity of the woody accords complete the composition.

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The Gucci Guilty Pour Homme Eau de Parfum fragrance flacon comes in a black opaque matte finish. It is packaged in a sleek black box, accented with the house’s interlocking G logo in silver.

The whimsical campaign was shot by fashion photographer Glen Luchford and is set in a stylised laundromat. The face of the campaign is American actor Jared Leto. Jared Leto is the frontman of American rock band ’30 Seconds to Mars’ and is also known for his roles in films like ‘Suicide Squad’, ‘Requiem for a Dream’ and ‘Dallas Buyer’s Club’.

Gucci Guilty Pour Homme Eau de Parfum comes as a 50, 90 and 150ml, and is available at Gucci Boutiques and selected stores worldwide. Come into the beautiful world of Gucci.

 

 

 

Not only for Pasha’s Cartier Pasha Parfum

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As one of the world’s leading luxury watch brands, Cartier boasts an impressive assortment of iconic designs. There’s the Santos watch, made originally for Brazilian pioneer aviator Alberto Santos-Dumont, the Tank watch, fashioned after the military armored vehicle and the Panthere watch with an instantly recognizable link bracelet, just to name a few. Another famous Cartier watch is the Pasha, created for the Pasha of Marrakesh.

In the early 20th century, parts of Morocco was a protectorate of France. During this time, Thami El Glaoui, the Pasha of Marrakesh (above) aligned himself with the French. As a result, he amassed great wealth (mostly from questionable practices) during his time in power, and by some accounts, he was one of the richest men in the world. His personal style and charm, as well as his prodigality with his wealth, made him many friends among the international fashionable set of the day. He visited the European capitals often. He counted people like Charlie Chaplin, Colette and Winston Churchill as friends and hosted them in his Marrakesh – a city he invested in extravagantly to beautify with palaces, golf courses, hotels, and lavish gardens. He treated his European guests to lavish banquets and offered them expensive gifts.

In the early ’30s, the Pasha of Marrakesh commissioned a watch from the French Maison. Aside for a penchant for the finer things in life, the Pasha was also an active man. So he requested that his Cartier watch be elegant, yet capable of being submerged during his regular swims and daily bathing, without having to worry about its functionality or precision. It is considered to be the first waterproof timepiece from Cartier. Water resistant watches were still a new concept during this era (remember the Rolex Oyster only made its debut in 1926).

Cartier-Pasha-18k-1985-02Cartier Pasha 18k yellow gold, 1985 (private collection).

However, Louis Cartier did build the Pasha a solid gold water-resistant round watch. The custom Cartier was fitted with screw-down caseback, a chain-secured cap protecting the winding crown, and a protective grid on top of the face. In 1943, the timepiece was introduced into the official Cartier collection. In 1985, the legendary watch designer Gérald Genta designed a version of the Cartier Pasha whose form is still celebrated to this day. Throughout the years, a number of models under the name Pasha de Cartier have been presented, and, as a result, an overwhelming selection of new and used Pasha timepieces can be discovered today.

While the fate of Thami El Glaoui’s Cartier watch is unknown, according to a 2003 Robb Report article, Stanislas de Quercize, the President and CEO of Cartier North America at that time, confirmed that Cartier is actively looking for the watch to add to its corporate collection.

Later the French Maison created the Pasha Collection. A collection of cufflinks, luxury writing instruments, lighters and perfumes. Like their jewels and watches, They all are a signature of unique taste in fine accessories. A signature of pure elegance.

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Also named after the iconic watch, the French Maison introduced in 1992 Pasha de Cartier, a beautiful, classic fougere fragrance for men. Created by Jacques Cavallier Belletrud, the now legenday fragrance had top notes of lavender, mandarin, mint, caraway and anise. The middle notes are coriander, and Brazilian rosewood. And base notes of labdanum, sandelwood, patchouli and oakmoss. A timeless classic. In its collection Cartier also offers several versions of the first perfume. In addition to Edition Noire (a modern fougere with green and citrus notes, amber, and cedar) and Edition Noire Sport (an energetic fougere with citrus, marine accords, and cedar), the new, contemporary and intense version, Pasha de Cartier Parfum , is available from February 2020.

Pasha de Cartier Parfum is designed for contemporary and elegant men – to those who want to be noticed. It is adorned with epithets such as being bold, sophisticated, and powerful. The fragrance is a modern version of the original in a parfum concentration that provides additional depth, intensity, and lasting permanence.

Created by the Maison’s in-house perfumer Mathilde Laurent, the contemporary fougere composition with woody and ambery features includes notes of patchouli, sandalwood, fir balsam, labdanum, benzoin, ambrocenide molecule, and tonka bean. Mathilde tried to preserve the characteristic aromatic base of the original Pasha fragrance in this creation, but make it new with woody and amber notes using the best ingredients from around the world.

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When creating a new version of the iconic perfume, special attention was paid to the design of the flacon. Named and inspired by the iconic Pasha watch, the design of the flacon was really inspired on Pasha cufflinks and luxury writing instruments, with a blue sapphire cabochon, a unique Cartier symbol. It also features other iconic Cartier hallmarks including the Trinity ring, gadroons, and the famous red box.

When you focus on designs with diamonds and other precious gems, and have princesses and actresses commissioning special works with serpents, tigers, and other exotic animals – you know you’re dealing with one of the world’s most luxurious brands!

Cartier watches are available at Cartier Boutiques and selected stores worldwide. Pasha de Cartier Parfum is available in quantities of 50 and 100ml at Cartier Boutiques and selected stores worldwide. Come into the beautiful world of Cartier.

 

 

 

 

Ermenegildo Zegna Roman Wood

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Founded by Ermenegildo Zegna in 1910, in Trivero, Biella Province of the Piedmont Region of Northern Italy, Ermenegildo Zegna (often abbreviated and known simply as Zegna) remains one of the most renowned fashion houses in Italy.

During the 1930s, founder Ermenegildo Zegna actively promoted social facilities in his native town Trivero. Before the advent of popular ecology, he also planted thousands of trees and financed the panoramic road which was named after him. In 1993, the Ermenegildo Zegna Group created the Oasi Zegna, a protected natural area of 100 km2 in the mountains surrounding Trivero. In 2014 the Oasi was granted the patronage of FAI Fondo Ambiente Italiano, the National Trust of Italy

Ermenegildo Zegna Group, that entered the fragrances market in 2003, signed a worldwide licensing agreement with Estée Lauder on its fragrance line in 2011. Recent lines include the Essenze Eau de Parfum collection launched in 2019.

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Today the Zegna Essenze Collection will include a new fragrance, Zegna Roman Wood. The elegancy of the line is now enriched with this woody fragrance which accentuates cypress and pine notes, embraced by golden amber.

Top notes: Bergamot, Cypress, Rosemary, Sage
Middle notes: Pin Parasol, Cedarwood, Moss
Base notes: Pine absolute, Amber, Vanilla

An immaculate gradient of crystalline green to glowing amber. Peppery and effervescent, Zegna’s exclusive bergamot highlights a soft canopy of cypress, rosemary and sage. Pin Parasol rises regally with cedarwood and moss, as the smokey, nutty texture of pine absolute, paired with flickering amber and a drop of vanilla, ignites the base for a burnished, sun-warmed finish. A deepened essence concentration heightens the impact of this woody aromatic fragrance and the whole collection.

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The Ermenegildo Zegna Essenze Roman Wood flacon expresses the power and sophistication of modern Italian design. Finely crafted in luxuriously weighted smoked glass, the flacon features the classic black magnetic cap balanced by a deep base. Housed in a custom lush teal to distinguish its signature rare ingredient, it’s finished with a brilliant gold metallic logo, graphic accents and sized for travel convenience.

Ermenegildo Zegna Roman Wood is available as a 100ml Eau de Parfum. It is available at Ermenegildo Zegna boutiques and selected stores worldwide. Come into the beautiful world of Ermenegildo Zegna.

 

 

 

 

Mugler Alien Mirage and Alien Man Mirage a fata morgana

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French fashion house Mugler is launching two new fragrances. Alien Mirage and Alien Man Mirage come out as limited editions and are new interpretations of the original Alien (2005) and Alien Man (2018). The concept of a new fragrant pair is a fata morgana:

In the vastness of a scorching desert, a mirage entrances us with its freshness after a storm, giving life to an extraordinary flower bearing a message of hope.

Mugler Alien Mirage

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Radiating with light, Alien is an ode to the creative strength of each and every woman. Like a new invitation to all that is extraordinary, Mugler revisits its legendary, mystical fragrance for a Limited Edition that is both fresh and surprising: Alien Mirage. In the vastness of a scorching desert, a mirage entrances us with its freshness after a storm, giving life to an extraordinary flower bearing a message of hope. Alien Mirage is described as a floral-amber fragrance sublimated by an aquatic signature, that leaves a strong, clear and crystaline trail, composed of three ‘revelations’:

Mineral revelation, enriched with spicy notes of pink pepper
Mirage revelation, illuminated by notes of syringa and lotus flower
Dazzling revelation, rich in notes of white amber and Hinoki wood

For Alien Mirage, Mugler has enhanced the iconic Alien Talisman flacon and the fragrance’s hue with even purer light, providing renewed freshness with crystalline reflections, while the sun has traced its box with gold edging.

Mugler Alien Mirage is available as 60ml Eau de Toilette.

 

Mugler Alien Man Mirage

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Alien Man Mirage is a luminous Woody Aquatic Leathery Eau de Toilette that combines the mineral vibration of Juniper with the fresh, aquatic notes of Reed. Enhanced by the powerful, sophisticated aromas of Leather and Patchouli, the fragrance leaves behind a carnal, luminous trail. A fragrance radiating with power.

For Alien Man Mirage, Mugler has reinterpreted the signature monolith of its predecessor, as if it were sculpted in water and polished by light. The bottle features crystal-clear glass in a light grey gradient, while the moon has traced its box with grey edging.

Mugler Alien Man Mirage is available as 100ml Eau de Toilette.

Mugler Alien Mirage and Alien Man Mirage are available at Mugler boutiques worldwide and selected stores wordwide. Come into the beautiful world of Mugler.

 

 

 

Calvin Klein CK Everyone

 

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Nex month American fashion designer Calvin Klein’s will launch the new CK Everyone fragrance, opening a new chapter in the history of the cult unisex fragrance CK One from 1994, inspired by the then generation of youth and their way of self-expression. At the height of its glory, CK One was sold in 20 bottles every 20 seconds.

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Created by Alberto Morillas, CK Everyone symbolizes the spirit of the new generation, freedom of expression, the spirit of inclusivity and participation in multiple communities – as told in the press communication. A pure, green, citrusy scent, CK Everyone is announced as ‘a genderless scent for today that celebrates the infinite freedom of self-expression’.

Top Notes: Organic Orange Essential Oil, Ginger
Heart: Blue Tea Accord, Watery Notes
Base: Cedarwood, Patchouli, Amber

Drawing on the legendary legacy of CK Oone, the new scent is fresh-citrusy and woody, done with environmental awareness in mind. It’s announced as vegan, made from naturally-occurring alcohol and full of ingredients of natural origin (79%), which is why it is advertised as a ‘pure’ scent. Organic layers of orange oil over a heart of blue tea accords, followed by a musky base of cedar wood, together create a complex, energizing composition.

Calvin-Klein-CK-Everyone-Flacon-GIFCalvin Klein’s CK Everyone glass flacon, which can be recycled after the pump has been removed, contains an elastic logo band, in the spirit of Calvin Klein underwear, which can be worn in many ways, such as a hair band.

Calvin Klein CK Everyone will be available as 50, 100 and 200ml Eau de Toilette at Calvin Klein Boutiques and selected stores worldwide. Come into the beautiful world of Calvin Klein.

 

 

 

 

French lover L’Homme Rochas

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French Maison Rochas launched their new men’s perfume L’Homme Rochas. It is described as a romantic and sensual  scent for ‘a neo French lover’. L’Homme Rochas draws its power and energy from the history and roots of the Maison, staking out a vision of masculinity that is bold and respectful.

L’Homme Rochas men’s fragrance brings together all elements of masculinity with a hint of surprise. The contemporary and stylish aroma from the French Maison. The fragrance was formulated by Bruno Giovanni. This fragrance pulls its strength and vitality from the heritage and origins of the Rochas House, and provides a perception of masculinity that is both daring and memorable.

Celebrating the New Year 2020, Mademoiselle Rochas presents her man to us. Who is he? As dynamic and authentic as his beauty, L’Homme Rochas is full of humor. Mysterious and full of character, this new fragrance for men of the oriental fougere variety is truly addictive. Instantly discover the matching complement of our young lady, a stunning aroma committed to today’s men. After Eau de Rochas Homme, Rochas Man and Moustache, the family expands once again.

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Naturally charming, the Rochas Man is the masculine alter ego of Mademoiselle Rochas Eau de Parfum. As a result they create an ideal couple embodying chic Parisian classiness. Accomplices, they show us their magnificence. This duo of fragrances is designed for all lovers of modern days.

Simultaneously, virile and classy, Monsieur has everything to delight! His daily spirit only makes him more charming. Caring and fun, a bit teasing, he likes to surprise his sweetheart. Her smile, a bit mischievous, is also devastating. This real gentleman makes them all lose their heart. He would even make all of Mademoiselle’s girlfriends green with jealousy. But our man stays loyal because he only has eyes for his dear beauty.

L’Homme Rochas belongs to the olfactory Oriental-Fougère family that combines fresh citrus notes with warm aromatic tones. The composition of L’Homme Rochas is divine. The opening notes of blood orange, pineapple and cardamom first burst like a giggle. Then the love game of our two stars moves on with the help of a spicy aromatic trio of geranium, basil and Juniper berry. Lastly, the tonka bean, moss and patchouli finale does not let down with its power and potency. The entire outcome reveals an exciting molotov cocktail, imbued with passion and voluptuousness.

The campaign is set in ‘city of love’ Paris. and features French models Julien Remond and Noemie Schmidt. Schmidt is also the face of the feminine scent Mademoiselle Rochas.

Between memories of loveliness and enjoying to play accomplices, our couple of the year, walk hand in hand. Their notable joy imbued with sensations is all the more evocative. Their joie de vivre is even expressive. This entire palette of feelings is also experienced in the composition of the new Rochas L’Homme fragrance.

 

 

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L’Homme Rochas perfume flacon arrives in a cylindrical, streaked finished container. Its deep blue banded coat has one of the most stunning effects. It also brings to mind the inside of the Rochas brand outfits. Its chic and classy style is matched solely by the elegance of this great seducer. This masculine and sophisticated bottle is as contemporary as it is sophisticated. Then a large chrome silver cap gives it an extra beam of charm. Next, a brilliant silver plate shines brilliantly on the front of the package and has the name of the fragrance, also signed in black capital letters

L’Homme Rochas is available as a 40, 60 and 100 ml Eau de Toilette. Come into the beautiful world of Rochas.

 

 

 

Zara and Jo Loves by Jo Malone Unveil 8-Piece Fragrance and Candle Collection

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Spanish fashion giant Zara and the London-based fragrance company Jo Malone have collaborated, introducing the Zara Emotions Collection by Jo Loves. The alliance began over a year ago when Zara wanted to launch a new fragrance collection and found a fitting partner in Jo Malone, united by the same sense of detail, creative flair and desire to tell stories.

Unisex scents for you and your home.

Jo Loves is Jo Malone’s secondary company that creates scents inspired by the memories and moments in life that she loves. In the collaboration with Zara, you can find eight types of unisex Eau de Parfums and candles, ranging from ‘Ebony Wood’, a scent that reveals notes of pink peppercorn, clove and ebony wood, as well as ‘Amalfi Sunray’ a summer-ready scent packed with bergamot, mandarin and orange blossom. Elsewhere, the duo presents ‘Fleur d’ Oranger’ (Orange Blossom, Neroli, Ylang Ylang), ‘Vetiver Pamplemousse’ (Grapefruit, Mandarin Orange, Vetiver), ‘Waterlily Tea Dress’ (Bergamot, Green Mint, Musks), ‘Fleur de Patchouli’ (Peony, Patchouli, Guaiac Wood), ‘Tubereuse Noir’ (Ylang ylang, Tuberose, Sandalwood), and ‘Bohemian Bluebells’ (Lavander, Sandalwood, Musks).

Zara Emotions No.1 Vetiver Pamplemousse

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A crisp white cotton shirt layered with citrus cologne, an everyday accessory for me

Jo Malone

 

Zara Emotions No.2 Waterlily Tea Dress

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Soft jazz music plays in the background, picnics on the lown, a vintage tea dress floats by in the gentle breeze

Jo Malone

 

Zara Emotions No.3 Ebony Wood

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That moment of freedom and care-free adventures that are about to begin

Jo Malone

 

Zara Emotions No.4 Amalfi Sunray

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So many happy memories of summer, Italian Riviera holidays

Jo Malone

 

Zara Emotions No.5 Tubereuse Noir

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The single note of tubereuse is more commanding than diamonds

Jo Malone

 

Zara Emotions No.6 Fleur d’Oranger

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Royal and regal moments should always be celebrated with orange flowers

Jo Malone

 

Zara Emotions No.7 Fleur de Patchouli

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The eye of this fragrance stares straight at you daring you to engage with her creativity

Jo Malone

 

Zara Emotions No.8 Bohemian Bluebells

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This scent breathes a bohemian spirit, it’s full of bold unexpected notes and its very vibrant character mesmerises the wearer. It’s like nothing you have ever smelled before

Jo Malone

Paris-based art director Ezra Petronio, who is the founder of Self Service magazine, was enlisted to design the packaging for this project. Zara took an eco-friendly approach with its new range, opting to use FSC certified paper for the box that is not wrapped in cellophane or plastic, and has also used a clear glass bottle to show that the fragrances are free of coloring agents.

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The scents come in sizes ranging from 10ml to 40ml and 90ml, and each has an accompanying candle, which will be available from November 15th 2019 in Zara stores across Europe, Mexico, Australia and New Zealand, followed by the US and Asia in early 2020.

Take a look at the Zara Emotions Collection by Jo Loves in the gallery above, and shop everything on Zara’s website now.