Serge Lutens New Fragrance Launches

Serge Lutens is an extraordinary designer, a true artist. A director of beauty in all its forms, he has initiated many revolutions in the field of beauty and perfumery. Serge Lutens collaborated with the most prestigious fashion newspapers before becoming the head of beauty image for Christian Dior, then artistic director of the international image of the Shiseido cosmetics group.

In 1992, he launched ‘Femininity of Wood’, the first female/male fragrance. A revolution! For him, “perfume is an illumination, an affirmation, the point on the I”! Building on this success, he created his own brand, in 2000, ‘Serge Lutens’. A brand in the image of an authentic and daring designer who imagines his fragrances, draws his flacons and thinks every detail of his creations without concessions.

As a perfumer, he is the author to date of about 70 perfumes in collections all more timeless, The Black Collection, table bottles, gold section, skyscrapers, etc. Its perfumes for men and women reveal the character of the wearer and affirm their true identity. Now he launched two new fragrances. Two special creations that I don’t want you to miss. Poetic, eclectic – just as their creator himself.

Serge Lutens Fils de Joie

A laugh awaits a sentence, a word or a situation to proclaim itself. A laugh may burst forth or be stifled by a hand that tries to contain it. But if it is sincere, it cannot be contained. On the skin, its fragrance is Lady-of-the-Night, a paradoxically radiant scent!

Serge Lutens

This nocturnal and sensual fragrance plunges us into the exhilaration of laughter. A rare and intimate, yet significant side of Serge Lutens’ personality. Childhood memories of the surreal atmosphere in a bar in northern France leave a lingering taste of excitement tinted with disillusionment. Loud hoarse voices and ‘making ends meet upstairs’. This mundane yet murky and boisterous life finds its reflection in mesk ellil, or night-blooming jasmine. A profound and haunting fragrance.

Dominant notes
Jasmin – Ylang ylang – Musc
Olfactory impressions
Radiant, intimate, nocturnal

Serge Lutens Fils de Joie is available in 50 and 100ml Eau de Parfum (€120/€180). Small in bulk, easy to carry, it allow two options: for an elegant presentation of the perfume, given by the cap or for ease of use, offered by the vaporizing tip.

Add your initials or a first name to make your bottle unique. All engravings are handmade by Serge Lutens craftsman engraver.

Discover the 2020 limited edition of ‘Fils de Joie’ : a Moorish designed packaging signed by Serge Lutens.

Serge Lutens Périlleusement Vôtre

Despite the risks, we stand at the brink of dizziness on the edge of a cliff weathered by salt water. At this moment, we entrust our fate to what awaits us. Whether we tread on dangerous ground or lose sight of the way, rose stays true to itself and oud overpowers all else!

Serge Lutens

A fragrant psychoanalysis. An uncompromising creation which reflects the need to take great personal and creative risks and to seek the singularity which society perceives as dangerous. The moment to embark on a personal journey. What defines us, our uniqueness, or our destiny? At what moment of the journey does the artist bloom? An intimate and personal olfactory creation which lays its creator bare.

Dominant notes
Oud – rose
Olfactory impressions
Determined, courageous, splendid!

Serge Lutens Gratte-ciel collection – Périlleusement Vôtre, is available as 100ml Eau de Parfum (€290).

Both fragrances are available at the Serge Lutens Palais Royal and Saint-Honoré Boutiques, on Serge Lutens’ website, and at selected stores worldwide.

Discover the Serge Lutens universe and be surprised by its unique olfactory creations. Come into the beautiful world of Serge Lutens.

Precious Cartier La Panthère Parfum

French Maison Cartier is famed for its panther motif, present on its jewelry, accessories and fragrance works, symbolizing femininity, mystery and elegance. This was repeated with the launch in 2014 of La Pantère, and now, next month, the Maison presents a new version of that iconic perfume: La Panthère Parfum. A ‘feline-floral’ perfume of gardenia enriched with osmanthus, bringing hints of apricot, and patchouli with chypre tones.

With La Panthère Parfum, Cartier’s in-house perfumer Mathilde Laurent created a richer and more intense interpretation of this contemporary chypre perfume. Gardenia, as the dominant floral note of the composition, has been explored and highlighted in a new way, and warmed by the shades of apricot stemming from the osmanthus flower. The perfumer doubled the musk and softened the chypre character to evoke the depth and softness of a panther’s fur.

 

The iconic signature glass flacon on which the face of the panther can be seen is decorated with black details (for the two larges sizes) in the new version. Cartier La Panthère Parfum is available as a 25, 50 and 75ml Perfume at selected stores worldwide. Come into the beautiful world of Cartier.

 

 

 

Editions de Parfums Frédéric Malle 20 Year Anniversary Limited Editions

Parfumier Frédéric Malle was born into the world of fragrance; his grandfather Serge Heftler-Louiche founded Dior Parfums before passing on its art direction to his daughter. Malle s deep knowledge of scents and his radical vision of perfumes led him to establish Editions de Parfums Frédéric Malle, a house for perfumers where fragrances are conceived as haute couture creations.

To mark the perfume’s house twenttieth anniversary, Editions de Parfums Frédéric Malle celebrates the thirty-two perfumes created so far by looking back to the year of their creation and offering a number of limited editions.

Seven of the most popular perfumes, ‘Bigarade Concentrée’, ‘Vétiver Extraordinaire’, ‘French Lover’, ‘L’Eau d’Hiver’, ‘Musc Ravageur’, ‘Carnal Flower’ and ‘Portrait of a Lady’, are presented for this special occasion in 100ml featuring a red bakelite cap – the perfume’s house signature color. The packaging and the flacons are elegantly clad in a frieze designed by Patrick Li, creative director of The New York Times’ T Magazine, that tells the story of twenty years of creation.

The same imagery adorns two travel sets featuring a selection of three perfumes for him or her, offering a dream opportunity to enhance your getaways or widen your olfactive horizons. And finally, a twenty-year limited-edition discovery coffret allows you to treat yourself, or a fellow perfume lover, to the joy of discovering twelve emblematic masterpieces from the collection.

Editions de Parfums Frédéric Malle 20 Year Anniversary Limited Editions are available at Fréderic Malle and selected stores worldwide. Come into the beautiful world of Frédéric Malle.

 

 

 

 

 

Guerlain Iris Torréfié the surprising marriage of iris and coffee

French Maison Guerlain will launch this autemn Iris Torréfié. Iris Torréfié is part of Guerlain’s Haute Parfumerie Collections, fragrances made for dedicated lovers of rare perfumes who appreciate exceptional raw materials and refinement in each and every detail. The perfume evokes the cozy atmosphere of Parisian cafes with the notes coffee and precious iris.

Top notes: bergamot, cardamom, coffee
Heart: iris, ambrette seed
Base: vanilla, woody tea, opopanine, leather 

Perfumer Delphine Jelk used An incredibly noble material, majestic iris blossoms in this new chapter of L’Art & La Matière, namely Iris Pallida, and surrounded it with gourmand spicy notes, like cardamom, bergamot, coffee, ambrette seeds, vanilla, woody tea…. There is also the certain ingredient opopanine, a balsamic note which is usually referred to as ‘Shalimar amber’.

The coffee-coloured unisex-perfume is housed in a flacon with sleek, modern contours, adorned with a golden metal panel on the edge, just like a precious hardback book. The flacon is nestled within a ‘leather-feel’ amethyst case (that can be turned into a jewellery box as you wish).

Guerlain Iris Torréfié will be available very soon as a 75 ml Eau de Parfum at Guerlain Boutiques and selected stores worldwide. Come into the beautiful world of Guerlain.

Neandertal New ‘Us’ and ‘Them’ Fragrances

As a way of artistic response to ontological questions and the history of mankind, Neandertal was conceived by the artist Kentaro Yamada as a platform to think and express beyond our everyday. Neandertal is a result of collaboration among thinkers such as artists , filmmakers. Neandertal images the life of this mysterious being while raising questions of the past and future of modern humans.

The results are contemporary, highly original, and experimental fragrance structures, free from conventional perfumery standards. Now the London-based interdisciplinary platform has unveiled its latest work, two new fragrances called ‘Us’ and ‘Them’, as well as a complementing candle.

Since its launch in 2017, Neandertal has made waves in the fragrance industry thanks to its unique aesthetic and boundary-pushing scents. Created by perfumers Chris Maurice and Euan McCall, the imprint was previously spotlighted as one of Yakymour’s must-have fragrances for fall 2019, and has now introduced two new scents releasing later this year.

As noted by the company, ‘us’ and ‘them’ come together to as a visual and conceptual pair that elicits a thought-provoking, olfactory experience, which speaks to our ancestral sense of belonging while addressing the tension created by one of mankind’s oldest and simplest understandings of identity.

Keeping to its raw aesthetic, Neandertal’s new 30ml glass flacons and the reusable, handmade porcelain container for the candle replicate 3D-scanned flint-knapped stones originating from Norfolk in the United Kingdom.

‘Us’ has a top note combination of bergamot, orange, elemi, pink pepper, black pepper and eucalyptus, heart notes comprising rose, cardamom, frankincense and geranium, and base notes combining vetiver, hyraceum, labdanum, myrrh, cypriol, cade, oud, tree moss absolute, sandalwood oil, and, lastly, musk.

‘Them’ is equally complex with its top notes of grapefruit, lavender, carrot seed, sea kelp and iris, heart notes of neroli, hinoki and magnolia, and a base note of sandalwood, ambrette, styrax, musk, and ambergris. The candle has the same scent.

In celebration of the new launch, Neandertal has enlisted the London-based visual artist and photographer Andree Martis to capture the essence of ‘Us’ and ‘Them’ in a campaign, which you can see above.

Both fragrances and the candle will launch exclusively at Dover Street Market in the U.S. in September, and will then be released worldwide in October at selected retailers and on the Neandertal website. Come into the beautiful world of Neandertal.

 

 

 

 

Adria Arjona poses for Giorgio Armani ‘My Way’ Fragrance Campaign

Giorgio Armani’s latest campaign is a trip around the world. Photographed by Hunter & Gatti, the Giorgio Armani ‘My Way’ fragrance campaign stars American actress and model Adria Arjona, of Guatemalan and Puerto Rican heritagemodel who heads to Tokyo, Sevilla, Thailand and India for the shoot.

Adria Arjona is a traveler, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world.

Giorgio Armani

A natural beauty and a true charmer, Adria is all smiles and gorgeous as she poses for the print advertisements along with a short video commercial. The video advert has Adria trotting around the globe, with a background music of ‘Find Me’ by Sigma. Next, Adria Arjona will star in Morbius, the much-anticipated Marvel film set for release in 2021.

The new Giorgio Armani fragrance My Way is described as a bright floral scent with notes of jasmine, orange blossom, tuberose and warm vanilla.

Gome into the beautiful world of Giorgio Armani.

Giorgio Armani My Way encapsulates the brand’s eco-conception efforts.

Italian fashion house Giorgio Armani has just announced the introduction of My Way, a bright white flowers fragrance that aims to portray a certain femininity, and was designed with a commitment to sustainability.

My Way is a strong and singular statement, communicating a resolve to follow one’s own path. More than a name, My Way reflects how life’s journeys, whether they are geographical or emotional, create one’s character, shaped by the people and moments encountered along the way. Capturing a spirit of curiosity and connection, it translates in its ethos ‘I am what I live’.

Giorgio Armani

Perfume flacons are known for being more luxurious and decorative than they are practical and sustainable but this is quickly changing thanks to brands that are committed to creating refillable packaging solutions – as seen with the newly released Giorgio Armani My Way fragrance.

The fragrance itself, created by perfumers Carlos Benaim and Bruno Jovanovic, is said to be made with sustainably sourced ingredients and it is packaged in a component that’s recyclable, refillable and made from recycled materials.

Thanks to the combination of those efforts and the preservation of 650 hectares of Malagasy rainforest, My Way achieves carbon neutrality. As a result of a new, 5-year action plan, Armani beauty also commits to further reducing its carbon footprint by an additional 25% and to achieve carbon neutrality for all its products by 2025.

Giorgio Armani My Way is a great floral fragrance with a unique naturalness, very much in step with today’s mindset. A new huge and gorgeous floral bouquet. Carlos Benaim and Bruno Jovanovic are trying to revisit florals in an Armani fashion way. Strong, bold, and elegant. The fragrance is built around three pillars: Italian freshness, bright floralcy, and modern woodiness. All the ingredients reflect the Armani spirit, in their high quality, refinement, and modernity.

This floral fragrance for her is an encounter of consciously sourced ingredients. Bergamot meets orange blossom from Egypt in a luminous, sparkling start. An amplified bright floral bouquet of tuberose and jasmine from India is the beating heart of this fascinating scent. Finally, a vibrant cedarwood from Virginia meets a sensual vanilla from Madagascar and comforting white musks to sign the composition.

The shape of the flacon and the stopper, which resembles the ‘uniform’ of the Armani Prive collection, hints that My Way represents a kind of link from the luxury collection, indicating something more unusual and specialized. Which seems to be true. The flacon of My Way is a talisman that encapsulates all the encounters that matter.

The blue and gold cap is a metaphor of the world. The blue stone has the color of the Earth, a universal color that unites all of us and connects us to each other and to our planet, englobed by a golden ring, a symbol of a unique path that is illuminated by every encounter along the way. A golden ring stamped with the Giorgio Armani signature. The luxurious blue fabric is an ode to the iconic Armani world of couture. Each format of My Way is designed to be unscrewed and refilled at home with the same refill flacon. The My Way refill is a 150 ml flacon sold in a (cellophane-free!) box.

The face of My Way is the American actress Adria Arjona, of Guatemalan and Puerto Rican heritage, who shares a unique affinity with its philosophy, with her personality and life story characterized by an openness to new experiences and connections with others. Beyond her role for My Way, she is also joining the brand as their face for the make-up line.

Next, Adria Arjona will star in Morbius, the much-anticipated Marvel film set for release in 2021. The Italian fashion house describes Adria Arjona as ‘a traveler, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world’.

 

Giorgio Armani My Way is available in 30, 50, 90 and 150ml (Refill) Eau de Parfum at selected stores worldwide. Come into the beautiful Giorgio Armani.

 

 

 

 

Rochas Mademoiselle Rochas In Black

This summer French Maison Rochas will launch Mademoiselle Rochas In Black, a new ‘rock and glamour’ version of Mademoiselle Rochas (2017) original. In addition to the original, the collection also includes versions of Mademoiselle Rochas Eau de Toilette (2018) and Mademoiselle Rochas Couture (2019). 

Mademoiselle Rochas never stops reinventing herself! In this new opus, she adopts a head-to-toe black look and introduces us to a new facet of her personality.

The composition is floral-fruity, woody, and leathery. Fresh and sparkling opening notes include bright bergamot, black tea, and gourmand blackberry, Meanwhile the heart of the fragrance beats with a flamboyant leather, sustained by the floral and feminine accord of thorny rose and hawthorn. The base leaves behind a trace of black vanilla, a hint of oak ambroxan, and oak moss give the fragrance an unforgettable trail.

Remarkably rock ‘n’ roll and totally chic, the flacon of Mademoiselle Rochas in Black is dressed in deep black and adorned with a studded bow in smooth matte leather. This feminine and rebellious bow is the signature element of her look.

Rochas Mademoiselle Rochas In Black is available as 30, 50, and 90 ml Eaux de Parfum at selected stores worldwide. Come into the beautiful world of Rochas.

Otto Kern Commitment Florale

German fashion house Otto Kern presents the new feminine fragrance as a romantic floral creation embracing our aura as a perfect cloak made of the most beautiful flowers. As its predecessor Otto Kern Commitment Women, this vibrant and blooming fragrance attracts attention and spreads pure, scented joy.

This vibrant and blooming fragrance attracts attention and spreads pure, scented joy.

The newest creation from Otto Kern is addressed to ladies around the world whose hearts speak the language of flowers and whose faces shine beautifuly from the sight of a flowery bouquet.

The composition is based on a lush, flowery bouquet full of delicate and gentle petals: The core gathers peonies, roses, and jasmine flowers, which are highlighted by lilies and sprinkled with shiny and fresh drops of citruses (bergamot and lemon). The base brings the warmth and comfort for the floral tones by combining musk, cedarwood, and amber.

Otto Kern Commitment Florale is available as a 30ml Eau de Toilette and 30ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Otto Kern.

Kenzo World Power Eau de Toilette

As part of the Kenzo World perfume (2016) line, fashion house Kenzo launches Kenzo World Power Eau de Toilette, a new version of Kenzo World Power (Eau de Parfum) from last year, created as a fragrance of imparity and freedom.

Top: Immortelle
Heart: Salt flower, white musk, powdery notes
Base: Tonka beans

The new Kenzo World Power Eau de Toilette carries the message ‘your story, your power’, described as an intimate but powerful scent and as a salty-floral composition of a ‘second skin’. Aromatic immortelle flower mixes with salty and powdery accords and a sweet and addictive note of tonka beans.

Kenzo World Power Eau de Toilette is available at Kenzo Boutiques and selected stores worldwide. Come into the beautiful world of Kenzo.