Dua Lipa returns as the face of the fragrance for the new campaign, with stills shot by photographer Tyler Mitchell and a short film from Grammy-winning music video director Jenn Nkiru. Lipa takes on the anthemic George Michael song ‘Freedom’, updated for the TikTok generation.
WWD
Come into the beautiful world of Yves Saint Laurent.
Italian fashion house Prada announces the worldwide launch of Prada Paradoxe, the new women’s fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson, who plays both the starring role in the film short and makes her directorial debut in realising the film.
The campaign celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself.
Starring award-winning actor and UN Women Goodwill Ambassador Emma Watson as the conductor of her own symphony of dimensions – the performer, the activist, the actor, the woman – in a dynamic, revelatory short capturing the empowered spirit of Prada Paradoxe.
I think it was serendipitous that Prada came to me with this project. It was around the time when I had really made a decision in my heart and my head that I wanted to direct – and I found the concept of being a woman who is a paradox so compelling. I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are.
Emma Watson, Actor, Director, Activist
“It is an honour to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe.” – Yann Andrea, Prada Beauty International General Manager.
Talent: Emma Watson
Film Director: Emma Watson
Music: ‘Lord It’s a Feeling’ by London Grammar
Come into the beautiful world of Prada.
Two Amouage classics. Meander and Ashore; ethereal journeys of the Renaissance Collection inspired by the grace of the Sultanate created by Mackenzie Reilly. Perfect for summer.
Amouage Meander
Amouage Meander is a Amber Fougere fragrance. An intricate blend of woods and flowy spices, Meander captures the exhilarating feeling of happiness when Salalah turns into a land of haze and running streams. Top notes are Olibanum, Carrot Seeds, Pink Pepper and Black Pepper; middle notes are Orris, Cypriol Oil or Nagarmotha, Narcissus and Rose; notes are Sandalwood, Olibanum and Vetiver.
Amouage Ashore
A hypnotising floral-solar perfume, Ashore depicts the mirage of the senses that occurs every summer on the coast of Ras Al Jinz. Top notes are Cardamom, Pink Pepper and Turmeric; middle notes are Jasmine Sambac, Solar notes and Rose; base notes are Ambergris, Sandalwood and Olibanum.
Amouage Meander and Ashore are available at Amouage boutiques and selected stores worldwide. Come into the beautiful world of Amouage.
Shimmering rays of blazing yellow pierce through the cracks – the warmth of sunlight and the cold touch of ice surface in Sunshine Woman and Beach Hut Man.
Amouage Beach Hut Man
Beach Hut Man is a woody aromatic fragrance for men. The infinity of the ocean and the silence of virgin forests come alive in Beach Hut Man, a creation by Elise Benat. An olfactory escape to a place where nature reigns supreme. Top notes are mint, galbanum and orange blossom; middle notes are ivy, vetiver and moss; base notes are woody notes, myrrh and patchouli.
Amouage Beach Hut Woman
A perfume that reads like a smile in the ambery light of summer days, Sunshine Woman is sensuality embodied – created by Sidonie Lancesseur. It’s a woody aquatic fragrance. Top notes are mineral notes and bergamot; middle notes are driftwood and ylang-ylang; base notes are patchouli and cashmeran.
Amouage Beach Hut Man and Woman are available at Amouage boutiques and selected stores worldwide. Come into the beautiful world of Amouage.
Bright freshness, delicate floralcy and crystalline elegance surrounded by a piercing glacial embrace – radiant masterpieces for a Summer relief.
Reflection Man and Woman; a dyad of our iconic offerings that are testaments to luminous luxury and a spirit of refinement by master perfumers Lucas Sieuzac and Maurice Roucel.
Amouage Reflection Man
Created by Lucas Sieuzac, Reflection Man is a Woody Floral Musk fragrance for men. Top notes are Rosemary, Pink Pepper and Petitgrain; middle notes are Jasmine, Neroli, Orris Root and Ylang-Ylang; base notes are Vetiver, Cedar, Sandalwood, and Patchouli.
Amouage Reflection Woman
Created by Marcel Roucel, Amouage Reflection Woman is a Floral fragrance for women. Top notes are Green Leaves, Freesia and Water Violet; middle notes are Magnolia and Jasmine; base notes are Cedar, Sandalwood and Amber.
Amouage Reflection Man and Woman are available at Amouage boutiques and selected stores worldwide. Come into the beautiful world of Amouage.
Mirroring the morning ceremony of applying scent, Night Veils are designed for the ritual of the night. Like flowers that release their headiest scent at twilight, these penetrating concentrates of perfume are made from noble raw materials chosen with meticulous care.
Top: Freesia, Plum
Heart: Amber, Cashmere Woods
Base: Madagascar Vanilla Beans, Cistus Oil
Vanille Antique is the first titular Byredo fragrance centered around perfumery’s rarest raw ingredient. Here, the smoky scent of vanilla bean becomes charged with history and character; transforming into something unexpected, less syrupy and more nuanced. The expected sweetness of vanilla is cut through by textures of earthiness and darkness, a warming mix of cashmere wood, ciste and musk form an intoxicating ambrosia.
Distilled into a pure essence utilizing time-honored techniques, a small amount works closer to the skin and radiates through the heat of the body, lingering for many hours.
Byredo’s Vanille Antique scent is available now on their official website and selected stores worldwide as a 50 ml Eau de Parfum. Come into the beautiful world of Byredo.
Amouage Overture Woman and Man are an homage to the elegance, grandeur and emotion of the opera – telling the story of that once in a lifetime moment when nothing else matters. As you look upon the stage, you feel elevated by the ethereal art that pierces your senses.
Overture Woman and Man seek to capture that celestial bond. Daring, cultured, and full of mystique, the powerful fragrances are a symphony of some of the world’s rarest and most sought-after ingredients created by renowned perfumers Annick Menardo (Woman) and Karine Spehner Vinchon (Man). Standing across the stage from one another, they are a timeless and extraordinary performance immortalised in scent.
Amouage’s signature glass flacons are presented in a frosted finish crowned with a bronze cap that bring out the warm hues of the brandy-coloured elixir. Overture Woman and Man are available in 100ml Eau de Parfum at Amouage boutiques, selected stores worldwide, and online. Come into the beautiful world of Amouage..
French Maison Guerlain’s Les Absolus d’Orient Collection is an olfactory homage to the fragrant treasures of the East. Imagined by the Guerlain Perfumers, the collection’s latest creation, Epices Exquises, embodies the irresistible essence of an Oriental fragrance. A warm, full-bodied and sensual base with tinges of black pepper, woody notes of oud, patchouli and sandalwood is juxtaposed with notes of pink pepper and fresh green angelica. A bold, rich sillage that contrasts the spicy warmth of cardamom with the earthy bitterness of coffee.
Guerlain Les Absolus d’Orient Epices Exquises is available at Guerlain boutiques and selected stores worldwide as 125 ml Eau de Parfum. Come into the beautiful world of Guerlain.
Dutch fashion brand Scotch & Soda has introduced two new eau de parfums as part of its new fragrance line, ‘I Am Scotch & Soda’. Every fragrance embodies the individuality of the wearer.
Inspired by unyielding optimism and the power of self-expression, I Am Scotch & Soda captures the free spirit of Amsterdam.
The Scotch & the Soda scents have been inspired by the power of self-expression, and they can be worn from day to night. Using ‘Dare to be yourself’ as their official tagline, both perfumes capture the free spirit of Amsterdam, the brand’s home city.
I Am Scotch & Soda Eau de Parfum for Women
Dare to be yourself with their new Eau de Parfum. Sparkling, fruity top notes of apple, lychee and melon meet floral heart notes of rose accords and lily of the valley for a playful, youthful energy. Rich base notes like cashmeran, musk and sandalwood complete the fragrance with a warm, woody infusion.
I Am Scotch & Soda Eau de Parfum for Men
Dare to be yourself with our new eau de parfum. Sparkling bergamot, spicy pink pepper and fresh spearmint surprise as top notes with invigorating heart notes of geranium, lavender and clary sage for a playful effect. Atlas cedar, labdanum and vetiver as base notes enrich the fragrance with a warm, woody core.
The new ‘I Am Scotch & Soda’ fragrances are available in 60 ml flacon at Scotch & Soda Boutiques worldwide and online. Come into the beautiful world of Scotch & Soda.
After last year’s debut of Rochas Girl, French Maison Rochas launched a new limited edition flanker: Girl Blooming. Girl Blooming Edition Eau De Toilette is a magnificent floral bouquet. A fragrance to feel pure joy and positivity.
Composed by Paul Guerlain of IFF, a grandson of the famous Jean-Paul Guerlain, Rochas Girl Blooming is an ode to nature and joie de vivre, this vegan, 90% naturally derived Eau de Toilette is gifted with the ability to awaken the senses and spark joy. While remaining a citrus woody floral, Girl Blooming is fresher, with citruses in the top and citrus flowers in the heart of the composition.
Top: blackcurrant bud, bergamot, mandarin
Heart: orange blossom, jasmine, neroli
Base: musks, sandalwood, cedarwood
It all begins with a burst of optimism. It gives an all-new initial impression that still manages to retain an air of mysterious familiarity. Your mind recognizes the invigorating crunch of blackcurrant bud at the start, with a new twist: the sparkle of tangy bergamot paired with juicy mandarin. Quickly, very quickly, a smile graces your lips. Say thank you to the gush of a thousand immaculate petals of orange blossom, jasmine, and neroli, flooding your soul with wellness and light. This is radiant florality at its peak; the sensation of elation is irresistible. On a cloud of musks, sandalwood and cedarwood lay a warm, sensual aura on the skin for a feeling of plenitude that lasts all the way until the evening.
An eco-conscious flacon
A partly recycled plastic cap sits on top of a bottle made in France from 40% PCR recycled glass, obtained from collected household glass, to reduce the carbon footprint of production and lower water usage. Its water-based lacquer and ink stamping generate energy savings of 30% and 50% respectively.
The tender green colour of the packaging and flacon blossoms and bursts with delicate white flowers. Yet, the delicate floral pattern still leaves a strong impression, promising a palette of positive sensations.
Rochas Girl Blooming is coming next month in two sizes Eau de Toilette, 100 ml and 40 ml. and will be available for a limited time at selected stores worldwide. Come into the beautiful world of Rochas.
Yakymour 