Clym Evernden, The British Artist Re-Imagining Acqua Di Parma’s Most Iconic Scent

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Founded by Mr Magnani in Parma in 1916, Acqua di Parma’s Colonia fragrance was originally distributed by tailors, who would spritz it on custom made suits before they were collected. By the 1950s, Colonia had become iconic thanks to its popularity among Hollywood actors like Cary Grant, David Niven, Ava Gardner and Audrey Hepburn, who were captivated by the scent of the ‘Frutti d’Oro’ – lemon, orange and bergamot – all carefully chosen, handpicked and distilled. 

Take your grooming regime up a gear with Acqua di Parma’s artistic new launch with hot young British illustrator Clym Evernden.

With more than a century of history, Acqua di Parma has always expressed a passion for craftsmanship and for items created with patience that, through their imperfections, convey an honest vitality. In order to tell this story in a bright, elegant and more contemporary way, the brand has recently collaborated with British artist Clym Evernden, who’s as beloved by the art crowd as he is by the fash pack (he’s worked with everyone from Tiffany & Co to Michael Kors and Fenwick), is known for using fluid and graphic black ink lines in his drawings, as well as for his vibrant use of colour.

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Having worked with some of the world’s most prestigious luxury brands, Evernden has created a delicate and elegant visual story for Acqua di Parma that covers the entire Art-Deco bottle of the Colonia Artist Edition line, with a little bird as the main protagonist. The naturally flowing illustrated stories feature the bird shopping, looking out of the window to admire the view, skiing and sitting atop a cloud.

I’ve always been fascinated by nature. I was particularly interested in birds when I was younger, and the reason I chose a bird for this project was because I wanted to create a character that could embody a flair, atmosphere and attitude that related to the brand, but I didn’t want a human.

Clym Evernden

“The first drawings I did revolved around the idea of palazzo windows opening and presenting yourself to the world – it’s a fragrance you put on before you go out and it’s a feeling of freshness. That’s the introductory point and then the bird flies out and discovers things”, says Evernden

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Acqua Di Parma launches a new limited edition winter perfume Colonia Artist Edition in collaboration with Clym Evernden. Together they wanted to create something unique, rare, and exclusive, just like his works.

A Sicilian citrus perfume made of soft and well-balanced aromas to deliver the final product as an indulgence temptation.

Acqua Di Parma Colonia Artist Edition Eau de Cologne showcases the label’s well-loved classic Colonia in a festive bottle and hatbox decorated by the British artist. The signature scent combines sunny Sicilian citrus notes, embodying the elegance and freshness of Italy. The perfect year-round composition, it makes a truly indulgent gifting option for the beauty lover.

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Acqua Di Parma Colonia Artist Edition by Clym Evernden is available as 180ml Eau de Cologne Limited Edition. Also available is a festive Gift Set of Colonia essentials presented in a beautiful gift box.

The elegant and sunny fragrance of Acqua Di Parma’s signature Colonia comes in a 100 ml Eau de Cologne and is accompanied by a 75 ml hair and body Shower Gel, and a Deodorant Spray in 50 ml that gives a dash of immediate and long-lasting citrus notes on-the-go. Specially presented in a festive edition yellow box featuring illustrative decor by Clym Evernden.

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Whether as a gift or a self-treat, make your bottle truly unique with short messages or simply just your initials for a collection-worthy fragrance.

Engrave your bottle with a message of up to 10 characters or the cap with up to 3 letters. This service is complimentary until January 6th.

Come into the beautiful world of Acqua di Parma.

 

 

 

 

 

 

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