Renowned Italian jeweler Bvlgari opens the doors of the Shanghai Flagship Store

On November 19, 2020, Italian jeweler and watchmaker Bvlgari held the grand opening of the Bvlgari China Flagship Store at Plaza 66 in Shanghai.

In a glittering affair, Kolia Neveux, President of Bvlgari Greater China was accompanied by Commercial Vice President of Bvlgari China, Yang Yi and General Manager of Plaza 66, Janice Cheung alongside Bvlgari Brand Ambassadors, actress Shu Qi and actor Deng Lun for the ribbon-cutting ceremony. The embrace of Italian Dolce Vita was an experience shared with distinguished guests and close media friends.

The magnificent architectural concept developed by the acclaimed architect Peter Marino, has been inspirared by the epic golden years of the 1930’s and Bvlgari pieces designed during the Art Déco period, highlighting once again the incredibly rich heritage and unique craftsmanship of the brand.

The Bvlgari store embodies pure Roman style through its visage. Offering a timeless yet contemporary vision of Rome, it will endure in the warmth of the Eternal City, a perfectly polished jewel in Shanghai’s crown.

A visit to the store is like taking a stroll in the center of Rome. Bvlgari is Rome: sunlight, marbles and ancient buildings. These features are incorporated into the design of the new flagship store, adding a distinct Italian touch to its beauty.

Actress Shu Qi wore a precious necklace and ring from the Bvlgari High Jewellery Collection and earrings from the Diva’s Dream Collection. She also sported the Serpenti High Jewellery watch, carrying the pieces with divine grace.

Actor Deng Lun was no less refined. He wore a necklace, brooch, and ring from the Bvlgari High Jewellery Collection, paired with the Octo Roma Tourbillon Sapphire Malachite timepiece, radiating the charm of a gentleman.

At Bvlgari Flagship Store at Plaza 66 in Shanghai you find jewels and watch collections with iconic names like Parentesi, B.zero!, Bvlgari-Bvlgari, Octo Roma, Tubogas, Serpenti, and Diva’s Dream (to name just a few). Made of gold or platin, and often set with the most beautiful and precious stones. In the new flagship store you also find the beautiful accessoiries, like scarfs, and leather goods.

Come into the beautiful and timeless world of Bvlgari.

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