The new Bvlgari Serpenti Seduttori Tourbillon Watch

Bvlgari debuts its latest phenomenal timepieces at Geneva Watch Days 2022 – inviting you to explore a fascinating play on contrasts. The Italian brand exhibits its multifaceted approach to watchmaking, creating new models of stylistic expression through a fusion of colors, shapes, and materials. One of this years novelties include the Serpenti Seduttori Tourbillon watch.

The new Bvlgari Serpenti Seduttori Tourbillon is a testament to the Italian jeweller’s distinguished watchmaking. A 3.65mm self-winding movement powers the timepiece – a tailor-made miniature caliber that was designed to the nearest millimetre in order to be housed in the iconic snake-head case. The breathtaking tourbillon mechanism blends perfectly into the precious nature of the watch – each detail representing excellent craftsmanship.

The Bvlgari Serpenti Seduttori Tourbillon is available at selected Bvlgari Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Bvlgari.

Bvlgari unveils ‘Bvlgari World’, a virtual world launched in collaboration with Zepeto

Italian luxury brand Bvlgari will open an exclusive virtual world on Zepeto, Asia’s biggest metaverse platform. Running from August 31, 2022, it will include a pop-up store ‘Bvlgari Sunset in Jeju’ and provide visitors with online and offline experiences.

The pop-up store and a café, physically located in Parnas Hotel Jeju, South Korea, are virtually created in Bvlgari Zepeto World so visitors can experience and have fun without visiting the real location. Bvlgari Zepeto World showcases 2022 Bvlgari Resort Collection inspired by the summer sky with hues of gold and warm apricot in Eden, and visitors can enjoy desserts and beverages at ‘Bvlgari Sunset in Jeju’, an epitome of the brand’s identity.

In particular, the virtual world has added some fun elements for its users. For instance, when visitors complete a quest, they will receive Bvlgari Resort Collection and signature accessory pieces and dress their avatars. Users can experience the brand by dressing their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.

In addition, Blackpink Lisa, the brand’s global ambassador, will host a virtual live event on August 31, which is already receiving a lot of attention. Her avatar will enjoy various interactive experiences with fans on the virtual Bvlgari world including taking selfies. 

Zepeto, a metaverse platform run by Naver Z, has more than 320 million users in the world since its launch in August 2018. 80% of users are teenagers, as such, the platform is cementing its position as a popular playground for global generation Z in the era of metaverse.  

Bvlgari jewellery, watches and accessoiries are available at Bvlgari boutiques and selected stores worldwide. Come into the beautiful world of Bvlgari.

Bvlgari’s audacious craft

Bvlgari artisans create the most iconic features of the Serpenti Reverse bag – its hypnotic snakehead closure and unprecedented cobra chain offering an intriguing contrast to the soft quilted body. Take a look at the exquisite artistry behind this gorgeous piece.

The Bvlgari Serpenti Reverse Bag is available in different colors at Bvlgari boutiques and selected stores worldwide. Come into the beautiful world of Bvlgari.

Bvlgari, the unique Italian jeweller, has opened its flagship store in Vienna

The marvelous Italian jeweller brings its distinctive design to Austria as it announces the opening of its boutique in Vienna Kohlmarkt, located in the historic city center. The boutique is a timeless vision of the Eternal City, showcasing sublime Italian craftsmanship – building a relationship between tradition and innovation. The creative vision of Peter Marino combines precious materials and iconic design, highlighting the brand’s obsession with brilliance.

The new boutique at Kohlmarkt 4 is characterized by Roman design with the typical Bvlgari elements such as the portal and the golden star. Based on the iconic main building in Via Condotti 10 in Rome, colors of boutique design and marble elements dominate. A tribute to the brand’s Mediterranean roots. Bvlgari ‘Master of Colored Gemstones’ is inspired by the rich history of his home country and the colorful Italian soul.

The interpretation of the majestic symbols of the city of Rome can also be found in the exquisite jewelry, watches, accessories and perfume creations, bringing Italy to Austria. In the new boutique you can find the iconic designs made in the Bvlgari manufactures in Italy and Switzerland, such as the jewelry lines B.zero1 and Serpenti, women’s watches from the Serpenti and men’s watches from the Octo collection, as well as handmade accessories.

Here, too, star architect Peter Marino, who designed the parent companies of Dior or Louis Vuitton, for example, had his fingers in the game. The store is characterized by eclecticism and reflects noble materials, textures and a sophisticated lighting concept. As soon as you enter the new boutique, you have the feeling of being in Rome. The façade with the iconic golden Bvlgari logo on a black background is typical of the design concept developed by Peter Marino.

Kohlmarkt 4
Vienna, Austria

For more information, come into the beautiful world of Bvlgari.

Bvlgari’s Idyllic Marvels.

Iconic Roman jeweller Bvlgari presented its latest High Jewellery collection – Eden The Garden of Wonders. Amongst the garden of 140 one-of-a-kind pieces, five exceptional high jewellery watches were included to dazzle and amaze all those who love a bejewelled timepiece.

The most vibrant and joyful Italian creativity meets the exceptional mastery of Bvlgari’s Swiss watchmakers. The design inspiration, perfectly interpreted by the team guided by Fabrizio Buonamassa Stigliani, Bvlgari Product Creation Executive Director, results in a range of exquisite pieces at the pinnacle of luxury watchmaking.

Recreating an extraordinary world, where nature is celebrated in all its forms and is glorified by the human touch, this new collection by the Roman jeweler of Time consists of five incredible watches designed to amaze.

Magnificent Nature: Bvlgari Emerald Venus watch

Presented in a set with the matching necklace, Emerald Venus celebrates Bulgari’s longtime passion for emeralds, here with a total of 47 carats, exquisitely matched with baguette, pave and round brilliant-cut diamonds. The emerald beads shine with their deep green shades adding extra magic to this unique creation. Like the coordinated necklace, this watch, featuring a flexible platinum bracelet, shows a design evoking the Capelvenere, a type of Mediterranean fern whose Italian name, translating with Venus’ Hair, tributes the Greek goddess of beauty. The extraordinary timepiece, which required 900 hours to be crafted by five different artisans, has the white gold dial visible through an unexpected faceted mint green tourmaline, a see-through stone that makes it possible to read the time in transparency, in a very precious way.

Bvlgari Emerald Venus watch – 103680 High-jewelry watch in platinum set with 18 emerald beads (~40,1 ct), baguette emeralds (~6,9 ct), baguette and round brilliant-cut diamonds (~30 ct) and 1 facetted mint-green tourmaline (~6,4 ct) on the bracelet, snow-set diamonds (~0,4 ct) and 1 emerald to mark the 12-hour index on the dial. Quartz movement. Water resistant to 3 ATM.

Bvlgari Blossoming Colors watch

An ultimate example of vivacious grace and joyful feminine beauty, the Blooming Beauty watch, presented with the matching necklace, showcases Bvlgari’s exceptional ability to combine jewelry and watchmaking into ground-breaking pieces. A triumph of delicate flowers blossoms around a snow-set diamond dial covered by a 9.6 carat mint green tourmaline. Colombian oval cabochon-cut emeralds are masterfully matched with Paraiba tourmalines, pink and purple spinels and round brilliant-cut diamonds on the flexible platinum bracelets guarantee a comfortable fit.

Bvlgari Blooming Beauty watch – 103681 High-jewelry watch in platinum set with cabochon & brilliant-cut emeralds (~8,4 ct), paraibas (~10,7 ct), pink (~10,5 ct) & purple (~9,1 ct) spinels and round brilliant-cut diamonds (F-G VVS-VS, ~14 ct) on the bracelet, snow-set diamonds (F-G VVS-VS, ~0,3 ct) and 1 facetted oval mint-green tourmaline (~9,6 ct) on the dial. Quartz movement. Water resistant to 3 ATM.

Bvlgari Giardino Dell’Eden Piccolissimo watch

More than 1,500 stones are matched to convey the flamboyant preciousness of the Giardino Dell’Eden Piccolissimo watch, showing a lively combination of butterfly and flower designs inspired by Bvlgari’s pieces dating back to the Sixties. Recreating the image of a lush garden, where a butterfly, set on a trembler, – an old jewelry technique bringing brightness to the stones, – is ready to spread its delicate wings and a mysterious snake sinuously moves across the flowered garden sparkling with diamonds matched with a ruby, pink tourmalines, mandarin garnet, pink and yellow sapphires, and rock crystal. The watch, that required 2,000 hours to be completed, features Bvlgari’s new Piccolissimo mechanical micro movement, with a 12mm diameter, a thickness of 2.50mm and a weight of just 1.30 grams – today’s smallest round mechanical caliber.

Bvlgari Giardino dell’Eden Piccolissimo watch – 103674 High-jewelry watch in platinum set with mandarin garnet (~14,1 ct), rock crystal (~1,2 ct), pink tourmalines (~19,1 ct), rubies (~0,8 ct), diamonds (F-G VVS-VS, ~51,5 ct) and pink (~6,5 ct) and yellow (~3,9 ct) sapphires on the bracelet, snow-set diamonds (F-G VVS-VS, ~0,5 ct) on the dial. Manufacture mechanical micro movement with manual winding “Piccolissimo”, 2,5 mm thick, 30-hour reserve, 21’600 Vph (3Hz) frequency. Water resistant to 3 ATM.

Flower power: Bvlgari Giardino Dell’Eden Tourbillon watch

The collection’s most precious high-jewelry watch, the Giardino Dell’Eden Tourbillon piece is an ultimate work of art, that required 4,400 hours to be completed. Brilliantly evoking the flamboyancy of a Mediterranean garden, it is filled with flowers, two butterflies set on tremblers and lush foliage, that hides the omnipresent mysterious and seductive snake. Enriched with 6,500 stones with a total of 223 carats, spanning from cabochon Paraiba, emerald and garnet to pink tourmalines, opals, rubies, multicolor sapphires and diamonds, this astonishing watch is injected with dynamic movement thanks to the mobile elements and offers ultimate versatility, showing a part that can be easily detached and worn as a brooch. The flowers on this creation are inspired by Bvlgari’s heritage pieces. Seducing with its unique balance between colors and shapes, it also reveals a sophisticated high-precision tourbillon mechanic movement, assembled in the Bvlgari’s Swiss ateliers and for the first time used in a High Jewelry timepiece.

Bvlgari Giardino dell’Eden Tourbillon watch – 103677 High-jewelry watch in platinum set with pink tourmalines (~63,9 ct), diamonds (F-G VVS-VS, ~42,1 ct), tsavorites (~27,3 ct), mandarin garnet (~17 ct), emeralds (~11,6 ct), rock crystal beads (~9,6 ct), opals (~9,3 ct), paraiba (~2,1 ct), rubies (~4,7 ct) and pink (~10,3 ct), purple (~8 ct), blue (~2,5 ct) and yellow (~14,9 ct) sapphires on the bracelet, pavé-set diamonds (F-G VVS-VS, ~0,18 ct) on the dial. Manufacture mechanical movement skeletonized with manual winding and tourbillon, 64-hour power reserve, 21’600 Vph (3 Hz). Water resistant to 3 ATM.

Joyful Wonders: the Serpenti Misteriosi Riviera watch

Over 95 carats of rubellites, in a vibrant palette of pink and red tones echoing the charming shades of a burning sunset over the Mediterranean sea were sourced to create Serpenti Misteriosi Riviera, a new watch celebrating Bvlgari’s iconic snake, an eternal symbol of rebirth and wisdom. This delicate secret watch, – the dial is hidden underneath the head of the snake, – offers a highly sophisticated and feminine combination of rose gold, round brilliant-cut diamonds and cabochon rubellites, evoking the forbidden fruits of a charming paradise. The stones seem floating in the air thanks to the use of the fil couteau technique, that enables to keep the elements together through thin gold threads. The result is a very flexible bracelet, extremely comfortable to wear.

Bvlgari Serpenti Misteriosi Riviera watch – 103246 High-jewelry secret watch in rose gold set with cabochon rubellites (~95,4 ct) and round brilliant cut diamonds (~17,3 ct) on the bracelet, 2 pear-shaped rubellites (~0.9 ct) and pavé-set diamonds (~0,3 ct) on the dial. Quartz movement. Water resistant to 3 ATM.

Once again, Bvlgari has combined coloured gemstones, masterful artistry and precise craftsmanship to bring a theme to life, all while maintaining its signature Italian style. The Bvlgari High Jewellery collection Eden The Garden of Wonders is available at selected Bvlgari boutiques worldwide. Come into the beautiful and yimeless world of Bvlgari,

Legendary style

Anne Hathaway dazzles in Cannes in two sapphire marvels from the new Bvlgari Eden The Garden of Wonders collection. The actress — now introduced as the Maison’s newest brand ambassador — pairs the Mediterranean Reverie necklace with a matching ring, an opulent debut for a breathtaking collection inspired by the glorious gifts of nature.

Bvlgari jewelry and watches are available at Bvlgari boutiques worldwide. Come into the beautiful world of Bvlgari.

Bvlgari returns to its Greek roots with a new Athens Boutique  

Bvlgari returns to its Greek roots with a new Athens Boutique. A little-known fact, the Roman jeweler actually has roots in Greece. And, this year, the Italian Maison unveils its new, two-level boutique at 20 Voukourestiou Street, Athens.

Bvlgari founder Sotirios Bvlgari (1857) was born in the Epirus village of Paramythia, the largest Vlachophone center for silversmithing in the Balkans. In 1881 Sotirios Bvlgari moved to Rome and in 1884 he opened his first shop at 85 Via Sistina.

In 1905, his grandson opened the Via Condotti boutique that would become the flagship of the family business. In the early years, Bvlgari was known for his special silver pieces that borrowed elements from Byzantine and Islamic art and combined them with floral designs. These are still available in the boutiques to this day. The iconic jewelery and watches now dominate the jeweler’s range.

In the 1970s, Bvlgari boutiques opened in Paris, Monte Carlo, Geneva and New York. More boutiques have been opened worldwide in the following decades. Now Bvlgari returns to its Greek roots with a new boutique in Athens.

This year, the Italian Maison unveils its new two-storey boutique at 20 Voukourestiou Street, Athens. The interior represents a carefully curated mix of shared cultural origins. As you tour the new temple, see Roman classicism merging with Mediterranean heritage.

Spectacular marbles from Pavonazzetto to Breccia di Seravezza meet expertly crafted walnut woods and immaculate brass details – with iconic Bvlgari creations displayed beneath a large chandelier.

Here you will find Bvlgari’s iconic jewelry designs such as the Parentesi, Sepenti, B.zero1, Divas’ Dream, Bvlgari Bvlgari, and a bridal collection, executed in 18 ct gold or platinum. Watches such as the Octo, Bvlgari Bvlgari, Diagono and Haute Horlogerie creations for men, and for women the LVCEA, Serpenti, Divas’ Dream, Bvlgari Bvlgari, B.zero1 and ‘Haute Joaillerie’ watches are available in the boutique. As well as Bvlgari’s silverware..

Bvlgari Boutique

20 Voukourestiou Str.
106 71 Athens 

Come into the beautiful world of Bvlgari.

Bvlgari’s ultra-modern new interpretations

Over the years, Bvlgari has crafted its unmistakable snake emblem into a variety of styles. The elegance and purity of this new geometric Serpenti Viper bracelet design shines in 18 kt white, rose and yellow gold. Discover the new Serpenti Viper bracelet at Bvlgari Boutiques worldwide. Come into the beautiful wold of Bvlgari.

Precious festivity

Bvlgari brand ambassadors Yang Yang and Shu Qui enjoy celebrations of the Spring Festival. Embracing the spellbinding power of the Italian Maison’s opulent Serpenti creations, they prepare for a year filled with wonderful blessings, surrounded by those they love.

Bvlgari Serpenti jewelry is available at Bvlgari Boutiques and selected stores worldwide. Come into the beautiful world of Bvlgari.

An opulent masterpiece

An opulent masterpiece, this Serpenti High Jewelry necklace demonstrates the Italian Maison’s mastery of gemstones. Bvlgari turns wonders of nature into this eternal work of art, expertly setting 37 pear cut clear diamonds and luminous pavé diamonds into this alluring white gold hardware.

Bvlgari’s High Jewelry collection is available at Bvlgari boutiques. Bvlgari jewelry and watches are available at Bvlgari boutiques and selected stores wordwide. Come into the beautiful world of Bvlgari.