Discovering Loewe’s new fragrances for him and her

 

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Celebrate a new chapter with Loewe as they release the ultimate must-have scents of the season…  Loewe have officially harnessed their knowledge of high craftsmanship, leathers and must-have accessories into two new fragrances, simultaneously adding to their growing and (highly covented) collections. The LVMH-owned fashion house introduced Loewe 001 Woman and Loewe 001 Man this season in a celebration of new beginnings.

 

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Loewe’s home nose Emilio Valeros, has also created his own story, which occurs when the 001 Woman and 001 Man fragrances are combined to create a third olfactory note, infused with common top notes white musk, bergamot and sandalwood. Also, expect the female fragrance to have a hint of vanilla, jasmine and amber, while the men’s masculine notes are created by an undertone of cardamom, vetiver, carrot seeds, musk, patchouli, cedar and bergamot. 

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Loewe 001 Woman and Loewe 001 Man are now available on Loewe.com and at Loewe’s official retailers across the world. Shop the collection, then read Loewe’s self-titled book to discover more about the brand’s 170-year amazing history.

Come into the world of Loewe.com

 

A look At Loewe’s new book

 

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Luxury label Loewe began as a cooperative of leather artisans in the center of Madrid in 1846. The German entrepreneur Enrique Loewe Roessberg consolidated the workshop under his name in 1872, creating one of the world’s first luxury houses. As Loewe developed and expanded over the following century, a commitment to modernity emerged as a defining characteristic. In the 1950s and 1960s, Loewe’s offices and stores in Spain became a benchmark for international design thanks to the distinctive architecture and interiors designed by Javier Carvajal.

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In 1970, artist Vicente Vela created the In 1970, artist Vicente Vela created the Anagram, the abstract symbol consisting of four intertwined Ls that has been stamped ever since on Loewe’s products as a sign of their material and technical excellence. Loewe’s first ready-to-wear clothing collection was launched in 1965, bringing fashion to the heart of the brand, and this was followed by the debut of the iconic Amazona bag in 1975.

This was also the decade in which Loewe broke into the luxury perfume sector with its debut fragrance, L de Loewe. From that time onward, it has continued to demonstrate its prowess in this field with each new perfume creation. Emilio Valeros has been Loewe’s ‘nose’ for over 20 years and has created some of the brand’s signature fragrances including Solo Loewe and Aura Loewe. In 1996 the company was acquired by the leading luxury group LVMH.

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In October 2013, Jonathan Anderson became the brand’s Creative Director. Under his leadership, Loewe has rebranded its heritage of 169 years of craftsmanship and innovation with a view to setting its sights on the future.

Launched alongside the grand opening, just for their 170 years anniversary, of its Madrid boutique, a new Loewe book showcases the essence of what makes the maison stand out. Loewe has published a new self-titled book that takes a look at the maison’s 170 year history. Edited by famed publication expert Luis Venegas, the book intriguingly does not follow any typical format, instead opting to simply focus on the unique personality of the brand.

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It’s not about making clear, linear connections. It’s just our favourite side of Loewe, what we think makes it different from any other house, all put into
 a book filled with images I fell in love with. It’s quite subjective.

Luis Venegas

Given artistic freedom by the brand’s Creative Director Jonathan Anderson, Venegas pored over a massive collection of materials, carefully selecting what truly reflects the brand and which offers an insight into its future.

I wanted Luis to go through our archives and decide what is relevant, with
 that very sharp, uncommon eye that he has. He has unearthed some incredible things that show how the language of what we’re doing at the house now, has always been there. I could not be happier.

Jonathan Anderson

The 592-page book ‘Past Present Future’ is filled with editorials and old advertising campaigns, as well as images of archival objects and artworks. The aim of the book is not only a celebration of the brand’s identity throughout the years, but an intimate insight into the universe of a future-focused brand – to be used by readers accordingly.

It’s not a book to be precious with. It’s a hefty block of paper that’s meant to be used and engaged with, documenting the entire universe of the brand until now, indicating where it stands and where it might go next.

Jonathan Anderson

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Take a peek inside the Loewe book now…

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Giorgio Armani, The Last Emperor

Officially the most succesfull Italian designer ever (his fortune is estimated over $8.5 billion!), Signor Giorgio Armani celebrates his 82th birthday today (born 11th July 1934).

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Particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer that Italy has produced, with an annual turnover of $1.6 billion and a personal fortune of $8.5 billion as of 2013. He is credited with pioneering red-carpet fashion.

As famous for underpants, watches and accessories as for his sharp suits, his has been the style of choice for generations of stars of music, sport and the silver screen, politicians, dignitaries and even the Milanese police force.

He was born in the northern Italian town of Piacenza, of Armenian and Italian descent. After military service as a young man, he became a window dresser at La Rinascente department store in Milan.

Having worked on a freelance basis for myriad designers including Zegna, Cerruti and Loewe, the first pieces he designed under his own name were a series of leather bomber jackets in 1970.

While building his fashion empire, he also designed costumes for more than one hundred films including American Gigolo and The Untouchables

When in 1975 he brought out a womenswear line using men’s fabrics, he set the wheels in motion for the ‘power dressing’ look that became synonymous with the 80s.

Among his many commissions, he designed the costume worn by Spanish bullfighter Cayetano Rivera Ordóñez, the suits for the England football team (twice), and the cover of a book of gospels for the Pope

Loewe Solo Platinum

Loewe, the quintessential Spanish luxury brand established in  1846, unveiled in 2012 its new fragrance for men.

Loewe Solo is a fragrance that defines a contemporary man. For the perfectionist, sensitive, observant man. A man who aims to be exceptional, special, unique, balanced, sophisticated and elegant. Loewe has gone one step further to create the definitive perfume: Loewe Solo Platinum.

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A leather fragrance for men. “Life is full of small details” says the blurb on the box and the latest fragrance from the Spanish luxury goods company certainly delivers on that – with the bottle at least, which is full of little surprises – from the quirky, hollowed-out lid to the wrap-around metal name plate.

 

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Loewe Solo Platinum preserves the base notes of the original fragrance and has been conceived contrasting two sets of two perfectly balanced chords.

The resulting aroma is smoky, elegant, innovative and leathery with a hint of black tea, which had never been used before and creates a perfect balance with fresh lavender. It contains also notes of frankincense, benzoin, cedar, olibanum, black pepper & nutmeg.

The fragrance itself is and improves the longer it’s on the skin. It’s not going to change the world but is unique but perfectly wearable.