Beyoncé Rise

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Beyoncé believes a woman’s power comes from within and when a woman connects with her very essence, she revels in her individuality, her strength, and her beauty. To honor this elevated and empowering attitude, Beyoncé was inspired to create her newest scent, RISE.

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The spirit of RISE encourages women to be all that we are

Beyoncé

To create this exciting new scent Beyoncé partnered with Loc Dong, a perfumer at IFF, to design a melodic mélange of accords that leave a lasting impression. Beyoncé continued the theme of incorporating her favorite flower, the Orchid, into her newest fragrance and did so in a special way. When Dong encountered the Gold Symphony Orchid, known as Queen of the Orchids, in the IFF Botanical Gardens, it struck both a musical and olfactory chord with him. He made it the featured note in the fragrant composition. The scent gets an added level of intrigue, personality and color when the Gold Symphony Orchid and Golden Apricot form a delightful duet. “The Orchid is the centerpiece of RISE,” Dong says. “The Golden Apricot helps create a bold statement that is also playful.” Dong also realized this duo delivered both an olfactory and a visual impact by evoking the color gold itself—an essential element  of the RISE identity. For Beyoncé, gold symbolizes luminosity, optimism and strength.

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RISE is a rich and intoxicating luminous floral with beautiful top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet; Luscious middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac and sensual bottom notes that include Autumn Woods Accord, Cashmere Musk and Vetiver Extract.

 

 

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