Dior Presents: Balade Sauvage

François Demachy Dior Noses -

For the very first time, Dior Perfumer-Creator François Demachy reveals the source of his olfactory compositions in a film-travelogue, Balade Sauvage, an olfactory road movie that sets out on the trail of his inspiration. Nature is the queen, filmed with an analogical camera. Images rich with raw poetry tell the story of his latest creation, the aptly named ‘Sauvage’ fragrance. Each of its principal notes is identified and projected onto the Californian landscape.

 You don’t create a fragrance in a laboratory

François Demachy

In a series of images the fragrance comes to life before our eyes, vivacious and sensorial. Each notes brings back a memory, a sound, an image, a sensation. At last, the immaterial soul of ‘Sauvage’ is embodied. Follow François Demachy’s trail of inspiration, in an olfactory road movie…

Balade Sauvage by François Demachy

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