Louis Vuitton launched a new edition of the women’s Les Parfums Collection. Invite yourself to the journey of the unknown with the French Maison’s latest perfume.
The idea of the ‘Art of Travel’ has always been in line with Louis Vuitton, which made its way into every corner of the fashion industry from strong beginnings in luxury luggage. Thus, it’s no surprise that the French house’s latest fragrance has the power to ignite the wanderlust of everyone who encounters it.
Cœur Battant (Beating Heart) magnifies the grandiosity of nature and joins nine other perfumes in the collection: Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux and Le Jour Se Lève.
After a trio of fragrances (Sun Song, Cactus Garden, and Afternoon Swim) that truly captured the essence of summer, Vuitton seems ready to take its dreamy scents into the next season, helping the world to get excited for chic adventures sure to happen.
The idea for the new fragrance came to Jacques Cavallier’s mind when he was working in his creative atelier in the historic French perfume town of Grasse, just a stone’s throw from fields of flowers. The heady yet fresh floral-woody composition is inspired by floral fields of Grasse and scents of summer. His interpretation of his surroundings translated to notes of crisp pear and rich jasmine, sparking freshness and sensuality.
Top notes: pear, ambrette seeds, Cascalone®
Heart: Egyptian jasmine, ylang-ylang, narcissus
Base: moss, musk
A combination of fresh pear and rich jasmine offers the signature of contemporary women’s perfumes, along with pure undertones of ambrette seeds. Accords of narcissus, moss and patchouli round out the perfume and give it a touch of nostalgia. It is ‘a perfume with a compelling character, suspended somewhere between freshness and sensuality’.
The new perfume, much like the rest of the collection, shines within a sophisticated and minimalistic glass bottle engraved with the LV logo. Catch us spritzing it and dreaming of a trip to the Côte d’Azur as fall sets in.
Louis Vuitton Cœur Battant is available as a 100 and 200ml Eau de Parfum, along with a travel set that features 4 x 7.5 ml. Come into the beatiful world of Louis Vuitton.