Louis Vuitton has launched E-Commerse in Hong Kong

Especially for our readers from Hong Kong: French Maison Louis Vuitton announces the opening of online shopping for clients located in Hong Kong. Shop from a selection of Louis Vuitton collections, including ready-to-wear for men and women, small leather goods and more. Clients can also enjoy hot-stamping, engraving services and complimentary same day shipping or Click and Collect at select stores.

Come into the beautiful world of Louis Vuitton.

Louis Vuitton: Check Out Their New Collaboration With Artist Urs Fischer

When it comes to artist collaborations, no one comes close to Maison Louis Vuitton, having partnered with some of the biggest names from the likes of Jeff Koons, Stephen Sprouse, Takashi Murakami and Yayoi Kusama, just to name a few. The French luxury Maison started the trend of releasing limited-edition capsule collections at the time when it was unheard of, and this January, the French luxury Maison has now tapped on the talents of contemporary visual artist Urs Fischer.

An entire collection encompassing accessories, bags, RTW is now available, with the key highlight being the monogram flowers and LV initials that come in an enlarged format. The artist calls them ‘memory sketches’, drawing the motif completely by hand before giving it a distorted look to create that bold and graphic twist.

Officially, the collection launches on 8 January 2021 worldwide, but several boutiques (including Louis Vuitton Singapore’s online store) have begun pre-sales. Most of the accessories and bags come in Tufted Monogram Canvas, with the pattern applied using an exquisite tuffetage technique to give an almost velvet-like texture. There are also two colour combinations to look out for, Black/Red (black base, red pattern) and White/Black (white base, black pattern), making them visually appealing even from afar.

And should you need help narrowing down the bags, here are 5 must-have pieces to consider. Familiar favourites like the Keepall Bandoulière 45 and Speedy Bandoulière 25 make a fun return in the LVxUF pattern, both coming with a matching shoulder strap for you to sling easily across the body or over the shoulder. There’s also the Onthego GM if you’re on the hunt for something big and roomy, all thanks to the 41 cm by 34 cm size that makes it a perfect weekender for him and her.

Looking for something new and equally exciting? That’s where the LVxUF Cabas comes in, and you will find that it’s essentially a slimmer (and taller) version of the Onthego. Measuring 38 cm by 36.5 cm, this tote is armed with a snap hook closure to keep your belongings secured, along two pairs of top handles (short and long) for hand and shoulder carry respectively. Lastly, the Pochette Accessoires now comes in a slightly reworked format that will allow you to switch the top strap out to an accompanying longer version. You can now wear the Pochette Accessoires across the body (a new format for the PA), giving it an added touch of versatility that’s certainly refreshing to boot.

The Louis Vuitton ‘Urs Fischer’ Collection is available at Louis Vuitton boutiques worldwide. Come into the beautiful world of Louis Vuitton.

Louis Vuitton Pre-Fall Lookbook

While the rest of the world begins winding down, fashion designer Virgil Abloh continues to deliver as he shares the lookbook for his Louis Vuitton (PARIS:MC.PA +0.77%) Pré-Fall 2021 collection.

Following the second installment of the French Maison’s LV2054 lifstyle line earlier this month, the artist director now showcases an upcoming collection in which he focuses on the new normal. Exploring the mundane dress codes of an establishment in evolution, Abloh studies the luxury of normalcy and what conforming to a new state of being normal means post-2020.

Tailoring arrives in boxy silhouettes, with suits doused in tie-dye galaxy monogram prints, a caban restructured with an asymmetrical monogram leather panel and a peacoat embossed with a reworked brand logo along the sleeves.

Suits have also been paired with hoodies, zipped jackets and denim, while evening wear is also featured through mid-layers. On a more casual note, blousons, cardigans and shirts arrive in a Damier salt print that boasts a faded and distorted brand motif. A beautiful collection, but sadly each progressive collection / lookbook feels more and more like an ‘Off White’ release with LV monograms, instead of the wardrobe of a chic French fashion house.

Come into the beautiful world of Louis Vuitton.

Hindu Activist Calls Louis Vuitton’s Cowhide Leather Yoga Mat Hugely Insensitive

Meditative stretching takes on a sleek bent with the Louis Vuitton Yoga Mat. But the French Maison has found itself in trouble after upset Hindus called the luxury fashion house for using cowhide leather to construct its recently released Yoga Mat.

Hindu religious statesman, activist and President of Universal Society of Hinduism, Rajan Zed, called the €1600 ($2,390 USD) luxury item ‘highly inappropriate’. Noting that the yoga mat seemed and offending two serious concepts of Hinduism – cows and yoga – and is hugely insensitive to Hindu feelings.

Rajan Zed also highlighted how wrong performing yoga, a profound, sacred and ancient discipline introduced by Hinduism, on a mat made from a killed cow is. “A sacred and long venerated animal of the religion, is a case of ‘religious appropriation’. Marking the Yoga Mat as sacrilege and an item that ridicules serious spiritual practices of an entire community”.

Rajan Zed is calling for Moët Hennessy Louis Vuitton (LVMH) CEO Bernard Arnault, Louis Vuitton CEO Michael Burke and Louis Vuitton Executive Vice President Delphine Arnault to issue a formal apology and pull the item as it goes against its the concept of ethical responsibility included in the company’s ‘Acting Responsibly and with Social Awareness’ section of its Code of Conduct.

Louis Vuitton has not yet issued a statement regarding the outrage over its Yoga Mat. Come into the world of Louis Vuitton.

Louis Vuitton Launches Ultra-Luxe Perfume Customization Service

French Maison Louis Vuitton perpetuates the Art of Personalization and launches its bespoke Haute Perfumery service with Master Perfumer Jacques Cavallier Belletrud. A unique creation, conceived and made in Grasse.

It all started in Jacques Cavallier Belletrud’s creative atelier at Les Fontaines Parfumées in Grasse, the cradle of perfumery and leatherworking trades. Since 2012, this is where the Master Perfumer has conceived his most beautiful olfactive propositions for the Maison. Now, he is opening his workshop to bespoke perfumery, for unique and personalized creations made upon request, in the tradition of the special orders that have been rooted deeply in the Louis Vuitton DNA since 1854.

I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop. To me, this bespoke Haute Perfumery service represents the essence of the Maison, because ultra-personalization has always been at the heart of Louis Vuitton.

Jacques Cavallier Belletrud, Louis Vuitton master perfumer

The objective of this unique and privileged moment is to create the client’s olfactory portrait. Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. In the process, a genuine, intimate collaboration takes shape between client and Master Perfumer. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing a scent and develops several formulas in his atelier at Les Fontaines Parfumées in Grasse. 

To do so, he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality. Jacques Cavallier Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to- measure composition.

An exceptional showcase:

It takes several months to finalize a fragrance formula. The perfume is then composed by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées. In the meantime, the trunk in which the perfume will be presented is specially crafted in Asnières, Louis Vuitton’s historic workshop and the cradle for all of its special orders. This unique and personalizable trunk holds four 100ml flacons, three 200ml flaconss, a 100ml travel case, a travel spray, plus 16 refills.

A sustainable service:

As with all of the Maison’s perfumes, made-to-measure Haute Perfumery benefits from a refill service upon request, which is available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be forever inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature may be perpetuated.

Special orders: Historic savoir-faire:

Since its founding, the French Maison has accompanied clients in their quest for rare and exceptional products and perpetuated the Art of Personalization, a tradition inscribed in the trunk-maker’s DNA since 1854. In 1859, the House opened its workshop in Asnières, just outside Paris. To this day, trunks and special orders are crafted there by highly qualified artisans for travellers the world over. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here. More recently, the Maison’s historic workshop crafted cases for transporting the world’s most prestigious sports trophies, including those for the FIFA, the French Open, and the NBA, as well as Sneaker and Vanity Trunks – contemporary versions of the cosmetic cases of the 1920s.

Louis Vuitton’s Haute Perfumery customized perfume service begins at €60,000 EUR (approximately $72,690 USD). Come into the beautiful world of Louis Vuitton.

Louis Vuitton Monogram Shadow Duo Messenger

French Maison Louis Vuitton has launched a new Duo Messenger. In full leather (well, Monogram Shadow leather, to be precise), the highly versatile series of bags (or multi-pouches, if you prefer) has become instant hits for the simple fact that they are functional, stylish, and carry that magical ability to be worn by both genders.

The new Duo Messenger comes in Monogram Shadow, a grained black leather that’s subtly embossed with the brand’s iconic monogram pattern. Completing the ‘tone-on-tone’ look would be the accompanying purse and complementary jacquard shoulder strap, as well as black metallic hardware that makes it a so-black piece. Unlike its older sibling, the Duo Messenger comes with just one roomy pouch that measures 26 cm by 18.5 cm.

The Louis Vuitton Monogram Shadow Duo Messenger is available at Louis Vuitton Boutiques worldwide. Come into the beautiful world of Louis Vuitton.

Louis Vuitton Boutiques Get Vibrant Rainbow Designs

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As select stores begin to re-open around the world, French Maison Louis Vuitton is inviting its employees and their children to decorate the House’s windows in a new initiative called ‘The Rainbow Project’. Hand-drawn rainbows by children and employees serve as welcoming beacons of hope during this uncertain time

Let’s turn the street into a cheerful space.

Gaston Louis Vuitton

Carrying on the company’s longstanding tradition of creating inviting and artful windows for the public to view, the collaborative effort asks participants to draw their very own version of a Rainbow – a symbol of hope and the start of a new adventure – to welcome the first months of early summer.

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For every city, local rainbow drawings will brighten the store’s façades in the form of stickers or digital animated screens. Paris’ Champs-Elysees store features a selection of rainbows, created by French children, across the six-window store front.

A symbol of hope. Rainbows drawn by the children of #LouisVuitton employees have appeared across store windows worldwide as colorful beacons of joy during these challenging times.

In Madrid, a Spanish child’s rainbow drawing spans the window, hovering in clouds of Louis Vuitton monograms. Other cities that have unveiled their rainbow window displays include Milan, Rome and Frankfurt.

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Look out for the rest of ‘The Rainbow Project’ to be unveiled throughout the month of May in selected Louis Vuitton stores worldwide. Come into the beautiful world of Louis Vuitton.

 

 

 

Louis Vuitton produce hospital gown

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In order to provide protective gear to healthcare workers, French Maison Louis Vuitton announces the production of thousands of hospital gowns to be donated to frontline medical staff within the Parisian hospital network AP-HP, Assistance Publique – Hôpitaux de Paris.

Thank you to the hundreds of artisans who have volunteered to create protective wear, as well as everyone doing their part to fight this global pandemic.

Louis Vuitton

These gowns will be created by volunteers at the Maison’s headquarters for six Parisian hospitals in urgent need of protective gear. Thank you to everyone who is doing their part to fight this global pandemic.

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Come into the beautiful world of Louis Vuitton.

 

 

 

 

Louis Vuitton and Mode Grande Quest produce face masks

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In order to provide protective gear to healthcare workers, French Maison Louis Vuitton has repurposed several of the Maison’s ateliers across France to produce hundreds of thousands of non-surgical face masks.

Thank you to the hundreds of artisans who have volunteered to create these masks, as well as everyone doing their part to fight this global pandemic.

Louis Vuitton

In partnership with the Mode Grande Ouest textile network, this initiative will donate the much-needed protective gear to frontline healthcare workers. Thank you to the hundreds of artisans who have volunteered to create these masks, as well as everyone doing their part to fight this global pandemic.

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Come into the world of Louis Vuitton.