Louis Vuitton Fleur du Désert

French Maison Louis Vuitton presents the new edition from the Les Parfums Louis Vuitton line, inspired by the Middle East. Fleur du Désert is launching just before Ramadan 2022.

Having explored the olfactory culture of the Middle East since 2018, Les Parfums Louis Vuitton now make a new stopover. Following ‘Ombre Nomade’, ‘Les Sables Roses’, ‘Nuit de Feu’ and ‘Pur Oud’, Jacques Cavallier Belletrud composes a tribute to three native Middle Eastern flowers that over the centuries have become emblematic of perfumery all over the world: jasmine, a symbol of beauty from the Far East to the Mediterranean; orange blossom, which has been used in the region since Antiquity; and rose, one of the most famous varieties of which originated in Damascus.

For the fifth opus in this collection, Louis Vuitton’s Master Perfumer wanted to capture these natural wonders in their original setting: gathered in a ‘nectar of flowers’, they blossom at the heart of a rich and resolutely sophisticated oriental composition. More than a perfume: a signature.

In the desert, everything is magnified. This theater of extremes has fascinated and inspired stories since the dawn of time. Its immensity invites us to dream even further. Despite its hostile environment, the desert conceals spectacular wonders. Unforgettable emotions…

Amid the expanse of sand, a touch of color catches the travelers’ eye and makes them stop in their tracks. A corolla of petals. The unexpected presence of a plant in a vast, mineral ocean. At once fragile and strong, this flower has braved the omnipotence of the elements to express a beauty that is all the more sumptuous. It is life that springs forth against all odds, foiling the impossible. A miracle, poised at the boundary of reality and magic.

From his many visits to the Middle East, Jacques Cavallier Belletrud carries in his memory striking contrasts. Arid dunes skirting the sea. Scorching days succeeded by freezing nights. A sumptuous palace rising from the heart of the desert, an architectural treasure breaking the monotony of sand like a mirage. To compose Fleur du Désert, he immersed himself in the ‘absolute beauty’ of an oasis with lush vegetation, encountered during a morning walk in the Saudi Arabian desert not far from Jeddah.

Moved by the power of such life defying the aridity of the landscape – an ‘eminently optimistic symbol‘ – Louis Vuitton’s Master Perfumer captured the image in a colorful signature brimming with contrasts. The delicacy of a bouquet of fresh flowers, exalted by the depth of an oriental trail.

Jasmine, orange blossom, rose: originally from the Middle East, these three flowers became emblems for Western perfumery. “They were brought to Europe by caravan from different regions in the Orient”, explains Jacques Cavallier Belletrud. “My idea was simply to stage these natural wonders in their original setting”. Directly inspired by the history and origins of perfumery, ‘Fleur du Désert’ celebrates the essential contribution of the Middle East, the birthplace of this millennia-old art.

I didn’t want an oriental accord in the Western sense of the term, but rather one that truly speaks of the culture and beauty that are unique to that region. 

 Jacques Cavallier Belletrud

The Maison’s Master Perfumer selected the finest qualities of these flowers that he knows by heart as they are redolent of his native region: Grasse. Two essences obtained by supercritical CO2 extraction faithfully reproduce the scents of the fresh flowers at the center of his composition: Grandiflorum jasmine, tinged with the honeyed accents of orange blossom absolute, emanates its delicately radiant scent, while the Centifolia rose reveals the sublime softness of its petals. This precious bouquet is an ode to the art of perfume, enveloped in an oriental accord with original tonalities of spices and honey.

Oud Assam, also known as ‘black gold’ a treasure of Middle Eastern perfumery — expresses its unprecedented olfactory richness through an exceptional essence, distilled for two centuries by a family of producers in Bangladesh who have become the exclusive supplier to Louis Vuitton. Woody, animalic, spicy, amber… its deep scent is rounded by a honeyed note that responds to the suavest facets in the floral bouquet. Touched by a whisper of cinnamon, warm as the desert wind, this opulent trail embraces the skin with the sensuality of Ambrox, then melts into the naturally musky softness of ambrette seed. Enveloped in precious ingredients, this ‘nectar of flowers’ reveals its absolute sophistication as the hours pass… Fleur du Désert can be worn alone or layered with others from the collection.

Introduced with Ombre Nomade in 2018, Les Parfums Louis Vuitton‘s tribute to Middle Eastern olfactory culture is not limited to its ingredients, nor to its territories of inspiration. Fragrance after fragrance, Jacques Cavallier Belletrud reaffirms the connection between his personal creative process and Middle Eastern perfumery, which share a singular love for textured, sophisticated fragrances. The son and grandson of perfumers, he observes that ‘truly great perfumes have olfactory imprints that are distinctive and instantly memorable’. In a word: they are signatures.

Guided by this conviction from his earliest creations, Jacques Cavallier Belletrud has naturally developed a strong affinity with lovers of Middle Eastern perfumery. Through this collection, he reveres the culture and curiosity that drives them to explore all olfactory families, well beyond the clichés to which Western perfumery sometimes confines them.

What defines a ‘Middle Eastern’ perfume is not a question of notes, in my opinion it is rather a matter of textures and complexity. Undeniable elegance and presence.

 Jacques Cavallier Belletrud

With the perfumes in this Middle Eastern-inspired collection, the French Maison offers a palette of vibrant blacks that capture the colors of the desert and the multiple nuances of its mysteries. Crafted in precious glass that appears black at first glance, the Maison’s iconic perfume flacon reveals a deep, intense cast when touched by light. Fleur du Désert reveals pinkish reflections evoking the sumptuous hue of a freshly bloomed flower. Like the desert surrendering its most beautiful secrets to those who know how to look…

Louis Vuitton Fleur du Désert is available as a 100 ml (€320, In-store refill €190) and 200 ml Eau de Parfum (€495, In-store refill €380), at selected Louis Vuitton boutiques and from their website.

Come into the beautiful world of Louis Vuitton.

Louis Vuitton Imagination, the beauty of the Italian landscape that wakes up in the early morning hours

Les Parfums Louis Vuitton, a journey dedicated to men, delving into the heart of their instincts for freedom and their pioneering sensibility. Master Perfumer Jacques Cavallier Belletrud has created exceptional fragrances that pay homage to the adventurer on a quest for self-revelation. These singular compositions capture breathtaking discoveries and evoke a masculine energy right on the skin’s surface, without clichés or caricatures.

Five years in the making. For his latest men’s fragrance, Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud creates an unprecedented attraction between sensual amber and majestic black tea.

French Maison Louis Vuitton launched a new fragrance in their masculine line of Les Parfums Louis Vuitton. A collection which is designed to inspire feelings similar to those we have about travel: the desire for adventure and escape from the mundane. The new fragrance ‘Imagination’ tries to evokes the atmosphere the beauty of the Italian landscape that wakes up in the early morning hours.

Like earlier editions, Imagination was created by the Maison’s in-house perfumer, Jacques Cavallier Belletrud. He created this fragrance in his studio, Les Fontaines Parfumées, in Grasse. The master-perfumer wanted to reinterpret the beauty of the amber note in a new way, free from nostalgia.

He used the ambrox molecule in combination with citrus fruits from Italy, such as Calabrian bergamot and Sicilian orange. Spices are added, such as ginger from Nigeria and cinnamon from Ceylon, extracted with CO2. The spirit of a journey is captured by a note of black tea from China, also Co2 extracted.

Louis Vuitton Imagination is available as 100 and 200 ml Eau de Parfum, as well as in travel size format at Louis Vuitton Boutiques and selected stores worldwide. Come into the beautiful world of Louis Vuitton.

Black Gold Louis Vuitton Pur Oud

Created just for the Middle East, Louis Vuitton’s new fragrance, Pur Oud, pays homage to the region’s iconic woody note. “The finest raw materials are perfumes in their own right”, says Jacques Cavallier Belletrud , master perfumer for the French Maison, and the mind behind the Maison’s latest fragrance. The perfume is, as its name suggests, composed almost entirely of natural Oud essence, making it exceptional in the world of perfumery. 

Following the release of Ombre Nomad, Les Sables Roses and Nuit de Feu, Louis Vuitton’s Oud fragrance collection continues to honour once again the culture of smell in the Middle East by offering a fragrance for the region’s most emblematic ingredient: Oud. The fact that the new scent is almost only made out of Assam Oud makes it perfect for layering, especially with Ombre Nomad.

Inspired by the Middle Eastern traditions of applying perfume and the culture of Oud, wonders of the world in its purest, truest and most luxurious images. Pure Oud perfume for fans of ‘Wood of the Gods’ the opportunity to appreciate one of the most beautiful wonders of the world in its purest, truest and most luxurious images. Louis Vuitton and Belletrud finally set upon an essence of Assam oud, produced by a family, who ‘maintains a sustainable forest, farmed ethically’.

I wanted to create something exceptional, that smells like a luxury. I was amazed by the way women and men practice layering in the Middle East, mixing and applying their very personal oud preparation. I wanted to offer an oud signature from Louis Vuitton, which is why I’ve invited the Middle Eastern style of perfumery into the Louis Vuitton flacon.

Jacques Cavallier Belletrud, Louis Vuitton -inhouse- master perfumer

It is said that it is the scent of paradise and its meaning in Arabic ‘wood’ Oud is an absolute component of any raw material that has great depth and multiple aspects, as if it contains all other aspects, it is a treasure of nature it is the precious ‘black gold’ to the extent that the finest in its purity is reserved for an exclusive elite of people. The Oud contains countless distinctive ingredients where it offers its fans a completely unique experience, in its complex components and richness of symbolism and global resonance the oud is a journey in itself, smuggled through time and space, a gateway to the absolute world.

To present the purest expression of oud by simplifying one of the most beautiful fragrances in the world is the essence of pure oud, to highlight the raw beauty of this rare ingredient, Jacques Cavallier Belletrud created a near-contradictory encounter between the dreary character of the Oud focused on 10% of the composition and luminous softness of two types of white musk, ambrettolide and helvetolide. A gentle and slightly fruity helveled, and a delicate cotton empreted. The Oud weaves into an ornate cocoon that encapsulates and supports it without strangulation, and emerges from it strong wooden puffs and reveals the richness of its animal reflections.

It is important to note that the agar trees used to create oud have been declared a potentially threatened species by CITES, making the harvesting of oud for fragrances potentially environmentally damaging. To ensure they are maintaining the least harmful production practices possible, Vuitton is working with a family-run team of producers in Bangladesh, who have cultivated oud for the past 200 years. 

Pure Oud is available in the French Maison’s iconic perfume flacon, but this time in stained black glass. Pure, dense and deep to the point that, paradoxically, it reveals a stunning reflection of light, such as the fragrance it carries.

Louis Vuitton Pur Oud is available as 100ml Eau de Parfum. A limited and rare fragrance (there are only 2,000 flacons available), and it’s the most expensive of the Louis Vuitton line-up (each flacon comes in at €1,200). It’s available exclusive to the Middle East countries at Louis Vuitton boutiques. Come into the beautiful world of Louis Vuitton.

Bvlgari Allegra, the new personalized fragrance experience from Bvlgari

Bvlgari creates an Italian sensorial experience with its new Bvlgari Allegra fragrance collection. Bvlgari Allegra offers myriad combinations to create a uniquely personal scent. From the composition to the flacons inspired by colored gems, this fragrance collection is both joyful and precious.

The days of wearing a single signature fragrance are long over. Now it’s all about having a fragrance wardrobe and Bulgari just made that a lot easier with their new Allegra perfume collection. Designed around the concept of customization, the women’s collection includes five perfumes and five magnifying essences, which add a unique twist to the perfume while making it a bespoke scent.

The magnifying essences are single ingredients. You can wear the parfum by itself without the magnifying essence, or only wear the magnifying essence. They are designed and tested to all be compatible. There is an infinite possibility of combinations. This was really the driving force, to bring true innovation and customization.

Jean-Christophe Babin, CEO Bvlgari

Perfumer Jacques Cavallier, who has worked with the house for seven years, was tapped to create the Allegra collection of fragrances. “All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome”, says Jacques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, the master perfumer put his passion and art into crafting the five Bvlgari Allegra Eau de Parfums and five Magnifying essences. The multiple combinations are the fruit of superb creativity.

For the fragrances, the citrus notes of Riva Solare evoke an endless Italian Riviera holiday, while the roses of Fiori d’Amore  are like kisses in the eternal city. The gourmand amaretti and orange blossom in Dolce Estasi are inspired by the attachment to family and childhood memories. The cocktail of fruity notes in Rock’n’Rome echoes a spritz aperitivo shared at sunset. And the chypre accord of Fantasia Veneta with patchouli, peach and vanilla is an invitation to extravagant Venice masked balls. Get to know the Bvlgari Allegra collection:

Bvlgari Allegra Fantasia Veneta

It is all the Italian sophistication in a perfume.

Jacques Cavallier

Bvlgari Allegra Fantasia Veneta, a festive chypre that embodies the jubilation of the most incredible Italian party. A whiff of this luxuriouschypre will transport you to a fabulous masked costume ball, courtesy of Indonesian patchouli, a red peach accord and vanilla. Truly a fancy fete in a flacon, it’s a party all on its own.

Bvlgari Allegra Fantasia Veneta is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Dolce Estasi

It is the celebration of sweetness, of the Italian family cocoon.

Jacques Cavallier

Bvlgari Allegra Dolce Estasi is a dreamy and soothing powdery floral, reminiscent of a sweet memory of Italian pastries. Spritz this on and you’ll feel like you’ve walked through a pasticcerie in Italy. The sweets and candies are captured in the flacon’s sugary hues. The floral gourmand spotlights heliotrope accord, a powdery floral, rounded out with Italian citrus and musk accord.

Bvlgari Allegra Dolce Estasi is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Rock’ n ‘Rome

Like the emotion of a rendez-vous in Rome

Jacques Cavallier

Bvlgari Allegra Rock’ n ‘Rome “I like Rock’ n ‘Rome it is the most unique of all”, Babin says. “It’s pretty and joyful”. This floriental pays homage to sharing a spritz with a friend in Rome, with the conversation and cocktails flowing. A liqueur floriental expressing the fulfillment of being together on a Roman terrace. The key notes of the fragrance are osmanthus, apricot and benzoin, supported by spices, woody notes and a warm oriental touch.

Bvlgari Allegra Rock’ n ‘Rome is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Riva Solare 

Riva Solare is the endless Italian holiday

Jacques Cavallier

Bvlgari Allegra Riva Solare, jetting off for a vacation on the Italian Riviera is the ultimate dream and this citrus floral fragrance will transport you there. The blend of Calabrian bergamot, neroli, osmanthus, mandarin and a base of musks accord will almost have you feeling the Mediterranean sun beating down on you.

Bvlgari Allegra Riva Solare is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Fiori D’Amore

It is a red rose – fresh, velvety, fruity

Jacques Cavallier

Bvlgari Allegra Fiori D’Amore, no Italian fragrance collection would be complete without a scent dedicated to love. A magnificent floral expressing the loving exhalation when one receives a giant bouquet of roses. The fruity floral captures amore with Turkish and Bulgarian red roses at its heart, as well as Prelude Raspberry for a fresh touch, evoking the fruit harvested during summer.

Bvlgari Allegra Fiori D’Amore is available as 50ml and 100ml Eau de Parfum.

Bvlgari Magnifying

Bvlgari Magnifying comprises precious, tailor-made ingredients to intensify magnificent Italian emotions. As their names suggest, these essences are highly concentrated, powerful and vibrant, an expression of true exclusivity.

The essences are offered in five different olfactive directions, each offering an extra layer of zest to any of the Eaux de Parfum. The energizing Magnifying Bergamot elevates freshness. The voluptuous Magnifying Rose maximizes florality. The daring Magnifying Patchouli adds an alluring woody facet. The delightful Magnifying Vanilla brings a seductive addiction. The caressing Magnifying Musk elevates the soul. Allegra Magnifying Essences Bergamot, Musk, Rose, Patchouli and Vanilla are available in 40ml flacons.

The beautiful flacons of the Allegria Collection aren’t just impressive for their appearance. Since they’re made from glass (except for the pump), they’re completely recyclable, as well as the outer cardboard packaging. “The footprint of Allegra is extremely low”, Jean-Christophe Babin says. Sustainability is now at the forefront of Bvlgari, as they are moving to completely plastic-free packaging for their watches and jewelry, which will save more than 150 tons of plastic per year.

“Jewelry by definition is sustainable”, Babin says. “More than 95 percent of our jewelry is made from recycled gold. We don’t participate any longer in gold extraction from the planet”. All plastic is also being eliminated from Bulgari hotels. Another conscious effort is that the Allegra collection is crafted with natural ingredients whenever possible.

The Bvlgari Allegra Collection is avalable at selected stores worldwide. Come into the beautiful world of Bvlgari.

Louis Vuitton Étoile Filante is the latest addition to the Maison’s travel-inspired fragrances

French Maison Louis Vuitton’s spirit of adventure shines through in all their creations, perfumes  included. The fashion house has just released Étoile Filante as the latest addition to its travel-inspired fragrances. The fragrance iÉtoile Filante, meaning ‘shooting star,’ is being promoted as precious nectar celebrating joy and hope.

Étoile Filante does so thanks to Vuitton’s in-house perfumer Jacques Cavallier-Belletrud and his chosen material ‘Osmanthus absolute’ that he adored since childhood. The perfumer was also inspired by the scents and ingredients discovered throughout his travels and finally made the secluded Vuttion fragrance house in Grasse.

Louis Vuitton has managed an immersive and beautiful floral fruity fragrance for women by bringing together elements like osmanthus, a touch of jasmine, with light notes of sun-ripened strawberry.

Osmanthus absolute was my first revelation among raw materials when, at 11, I discovered it in my father’s laboratory in Grasse. Its marvelous scent, as well as a name that evokes distant horizons, immediately fascinated me.

Jacques Cavallier Belletrud

The natural fruity accents of apricot and cassis that osmanthus possesses give this fragrance a unique delicacy that evokes the soft skin of a peach. A dose of jasmine from Grasse, obtained through CO2 extraction, and magnolia from China emphasize the floral character of the composition, while the velvety aspect is enhanced by light notes of sun-drenched strawberries.

This new fragrance Étoile Filante released in early 2021 comes housed in the signature flacon of fragrances of the Maison. Louis Vuitton Étoile Filante is available as a 100 and a 200 ml Eau de Parfum, as well as a special travel package of 4 x 7.5 ml.

Louis Vuitton Étoile Filante is available at Louis Vuitton boutiques worldwide. Come into the beautiful world of Louis Vuitton.

Louis Vuitton Launches Ultra-Luxe Perfume Customization Service

French Maison Louis Vuitton perpetuates the Art of Personalization and launches its bespoke Haute Perfumery service with Master Perfumer Jacques Cavallier Belletrud. A unique creation, conceived and made in Grasse.

It all started in Jacques Cavallier Belletrud’s creative atelier at Les Fontaines Parfumées in Grasse, the cradle of perfumery and leatherworking trades. Since 2012, this is where the Master Perfumer has conceived his most beautiful olfactive propositions for the Maison. Now, he is opening his workshop to bespoke perfumery, for unique and personalized creations made upon request, in the tradition of the special orders that have been rooted deeply in the Louis Vuitton DNA since 1854.

I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop. To me, this bespoke Haute Perfumery service represents the essence of the Maison, because ultra-personalization has always been at the heart of Louis Vuitton.

Jacques Cavallier Belletrud, Louis Vuitton master perfumer

The objective of this unique and privileged moment is to create the client’s olfactory portrait. Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. In the process, a genuine, intimate collaboration takes shape between client and Master Perfumer. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing a scent and develops several formulas in his atelier at Les Fontaines Parfumées in Grasse. 

To do so, he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality. Jacques Cavallier Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to- measure composition.

An exceptional showcase:

It takes several months to finalize a fragrance formula. The perfume is then composed by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées. In the meantime, the trunk in which the perfume will be presented is specially crafted in Asnières, Louis Vuitton’s historic workshop and the cradle for all of its special orders. This unique and personalizable trunk holds four 100ml flacons, three 200ml flaconss, a 100ml travel case, a travel spray, plus 16 refills.

A sustainable service:

As with all of the Maison’s perfumes, made-to-measure Haute Perfumery benefits from a refill service upon request, which is available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be forever inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature may be perpetuated.

Special orders: Historic savoir-faire:

Since its founding, the French Maison has accompanied clients in their quest for rare and exceptional products and perpetuated the Art of Personalization, a tradition inscribed in the trunk-maker’s DNA since 1854. In 1859, the House opened its workshop in Asnières, just outside Paris. To this day, trunks and special orders are crafted there by highly qualified artisans for travellers the world over. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here. More recently, the Maison’s historic workshop crafted cases for transporting the world’s most prestigious sports trophies, including those for the FIFA, the French Open, and the NBA, as well as Sneaker and Vanity Trunks – contemporary versions of the cosmetic cases of the 1920s.

Louis Vuitton’s Haute Perfumery customized perfume service begins at €60,000 EUR (approximately $72,690 USD). Come into the beautiful world of Louis Vuitton.

A floral and dreamy escape from reality: Louis Vuitton Heures d’Absence

While French Maison Louis Vuitton is primarily known for its bags and leather goods, the marquee has made a quite a splash in the world of fragrance. The brand’s much touted for Les Parfums Louis Vuitton collection is a testament to its mastery in making perfumes which is further sealed with the release of a unique new scent: Heures d’Absence.

The Les Parfums Louis Vuitton collection has been supplemented with a floral creation, a sophisticated and feminine ode to the French Maison’s perfume collection, whose composition develops flower by flower.

The new creation was inspired by the first Louis Vuitton fragrance Heures d’Absence launched in 1927, which was aimed at both men and women. Named after Georges Vuitton’s villa, the fragrance was presented to mark the opening of the new London store, and was available in only 300 copies.

The small airplane on the body of the rectangular glass flacon was the embodiment of the love for travel and exploration of the world, and for the 2020 creation, perfumer  Jacques Cavallier Belletrud relied on several components from the first fragrance to re-materialize it and include it into the collection once again.

Louis Vuitton Heures d’Absence brings freshness and whiteness to jasmine sambac. Its sharpness blends gently with the freshly cut May roses that give off a romantic vibe. The scent of jasmine in the composition is enhanced as the most prominent flower thanks to CO2 extraction technology, while mixing it with the aromatic pittosporum flower brings harmony and joy to the flowery collage.

The powdery and bright mimosa chord has a fine honey like and fluffy effect, giving the watercolor rose flowers a dose of sunshine, along with the delicacy of raspberries that make the flower bouquet more complex and sophisticatedly sweet. The subtle, silky warmth of vanilla gently envelops the flowers, combined with a creamy base of sandalwood and musk supporting the beauty of each flower and emphasizing the sophistication of the creation.

Louis Vuitton Heures d’Absence is available as a 100ml and 200ml Eau de Parfum, a travel flacon with 4 refills of 7.5ml Eau de Parfum, and a refill pack for the travel flacon (4×7.5ml Eau de Parfum.) at Louis Vuiton Boutiques and selected stores worldwide.

Come into the beautiful world of Louis Vuitton.

 

 

 

 

Not only for Pasha’s Cartier Pasha Parfum

As one of the world’s leading luxury watch brands, Cartier boasts an impressive assortment of iconic designs. There’s the Santos watch, made originally for Brazilian pioneer aviator Alberto Santos-Dumont, the Tank watch, fashioned after the military armored vehicle and the Panthere watch with an instantly recognizable link bracelet, just to name a few. Another famous Cartier watch is the Pasha, created for the Pasha of Marrakesh.

In the early 20th century, parts of Morocco was a protectorate of France. During this time, Thami El Glaoui, the Pasha of Marrakesh (above) aligned himself with the French. As a result, he amassed great wealth (mostly from questionable practices) during his time in power, and by some accounts, he was one of the richest men in the world. His personal style and charm, as well as his prodigality with his wealth, made him many friends among the international fashionable set of the day. He visited the European capitals often. He counted people like Charlie Chaplin, Colette and Winston Churchill as friends and hosted them in his Marrakesh – a city he invested in extravagantly to beautify with palaces, golf courses, hotels, and lavish gardens. He treated his European guests to lavish banquets and offered them expensive gifts.

In the early ’30s, the Pasha of Marrakesh commissioned a watch from the French Maison. Aside for a penchant for the finer things in life, the Pasha was also an active man. So he requested that his Cartier watch be elegant, yet capable of being submerged during his regular swims and daily bathing, without having to worry about its functionality or precision. It is considered to be the first waterproof timepiece from Cartier. Water resistant watches were still a new concept during this era (remember the Rolex Oyster only made its debut in 1926).

Cartier Pasha 18k yellow gold, 1985 (private collection).

However, Louis Cartier did build the Pasha a solid gold water-resistant round watch. The custom Cartier was fitted with screw-down caseback, a chain-secured cap protecting the winding crown, and a protective grid on top of the face. In 1943, the timepiece was introduced into the official Cartier collection. In 1985, the legendary watch designer Gérald Genta designed a version of the Cartier Pasha whose form is still celebrated to this day. Throughout the years, a number of models under the name Pasha de Cartier have been presented, and, as a result, an overwhelming selection of new and used Pasha timepieces can be discovered today.

While the fate of Thami El Glaoui’s Cartier watch is unknown, according to a 2003 Robb Report article, Stanislas de Quercize, the President and CEO of Cartier North America at that time, confirmed that Cartier is actively looking for the watch to add to its corporate collection.

Later the French Maison created the Pasha Collection. A collection of cufflinks, luxury writing instruments, lighters and perfumes. Like their jewels and watches, They all are a signature of unique taste in fine accessories. A signature of pure elegance.

Also named after the iconic watch, the French Maison introduced in 1992 Pasha de Cartier, a beautiful, classic fougere fragrance for men. Created by Jacques Cavallier Belletrud, the now legenday fragrance had top notes of lavender, mandarin, mint, caraway and anise. The middle notes are coriander, and Brazilian rosewood. And base notes of labdanum, sandelwood, patchouli and oakmoss. A timeless classic. In its collection Cartier also offers several versions of the first perfume. In addition to Edition Noire (a modern fougere with green and citrus notes, amber, and cedar) and Edition Noire Sport (an energetic fougere with citrus, marine accords, and cedar), the new, contemporary and intense version, Pasha de Cartier Parfum , is available from February 2020.

Pasha de Cartier Parfum is designed for contemporary and elegant men – to those who want to be noticed. It is adorned with epithets such as being bold, sophisticated, and powerful. The fragrance is a modern version of the original in a parfum concentration that provides additional depth, intensity, and lasting permanence.

Created by the Maison’s in-house perfumer Mathilde Laurent, the contemporary fougere composition with woody and ambery features includes notes of patchouli, sandalwood, fir balsam, labdanum, benzoin, ambrocenide molecule, and tonka bean. Mathilde tried to preserve the characteristic aromatic base of the original Pasha fragrance in this creation, but make it new with woody and amber notes using the best ingredients from around the world.

When creating a new version of the iconic perfume, special attention was paid to the design of the flacon. Named and inspired by the iconic Pasha watch, the design of the flacon was really inspired on Pasha cufflinks and luxury writing instruments, with a blue sapphire cabochon, a unique Cartier symbol. It also features other iconic Cartier hallmarks including the Trinity ring, gadroons, and the famous red box.

When you focus on designs with diamonds and other precious gems, and have princesses and actresses commissioning special works with serpents, tigers, and other exotic animals – you know you’re dealing with one of the world’s most luxurious brands!

Cartier watches are available at Cartier Boutiques and selected stores worldwide. Pasha de Cartier Parfum is available in quantities of 50 and 100ml at Cartier Boutiques and selected stores worldwide. Come into the beautiful world of Cartier.

 

 

 

 

A portrait, Jacques Cavallier Belletrud

 

Renowned perfumers often leave their mark with a single famous creation that changes the industry, but a few do so with not one – or two – but many different perfumes. Perfumer Jacques Cavallier is just such a figure, having changed our scented world with such industry changers as Jean Paul Gaultier’s Classique, Issey Miyake’s L’Eau d’Issey, Lancôme’s Poême and Nina Ricci’s Nina. He has created perfumes for Maison’s as famous as Christian Dior, Givenchy, Rochas, designers like Giorgio Armani and Stella McCartney, and niches like Caudalie and Eau d’Italie.

Although Jacques Cavallier has one of the most extensive backgrounds in natural scent materials, it was inventive use of Calone-1951, the component sometimes referred to as ‘watermelon ketone’ that brought him the most attention for his early creations. He brought a freshness and light to perfumes like L’Eau d’Issey that re-imagined what a fragrance could be.

As a schoolboy in Grasse, Jacques Cavalier Belletrud would walk by an imposing portal. He had no idea what sat behind the wrought iron gates that so intrigued him. Little could he have imagined that, in 2016, this very place would become his creative workshop.

From my earliest childhood I heard all about perfume. Creating scents is like breathing for me – it’s just the obvious thing to do.

Jacques Cavallier Belletrud

Jacques Cavallier was fittingly born in 1962 in Grasse, France, the third in a series of perfuming men. Like his father and grandfather before him, he dedicated himself to the study there in his home turf.

At the age of eight, Jacques Cavallier Belletrud went to his father, and told him he wanted to follow in his footsteps. He learned perfume notes the way other children practiced piano scales. When he got good grades in school, his father allowed him to weigh out formulas. The day after receiving his high school diploma, he began working in a perfume factory in Grasse, where he learned to distill flowers.

He studied French and Spanish at the University of Nice, and at 18, he created his first formula – but his father reminded him that becoming a perfumer takes much more than mixing a few scents together. It would take a lot of hard work to be hired at the famous perfume and flavor company Firmenich that he met Alberto Morillas, with whom he collaborated on many perfumes, and where he would spend the next 22 years.

Jacques is a perfumer of great variation and considerable range. His work is intensely wearable, and it may be due alone to this singular quality that he was awarded the Prix François Coty at the Prix International du Parfum in 2004.

• 1990 Jean Paul Gaultier – Femme (f)
• 1992 Issey Miyake – L’Eau d’Issey (f)
• 1992 Cartier – Pasha de Cartier (m)
• 1993 Jean Paul Gaultier – Classique (Femme re-named) (f)
• 1993 Azzaro – Oh La La (f)
• 1994 Issey Miyake – L’Eau d’Issey Pour Homme (m)
• 1995 Lancôme – Poême (f)
• 1995 Yves Saint Laurent – Opium Pour Homme (m)
• 1995 Yves Saint Laurent – Opium Pour Homme Eau de Parfum (m)
• 1996 Bvlgari – Pour Homme (m)
• 1997 Shiseido – Vocalise (f)
• 1998 Rochas – Alchimie (f)
• 1998 Christian Dior – Eau de Doce Vita (f)
• 1998 Salvatore Ferragamo – Pour Femme (f)
• 1998 Issey Miyake – Le Feu d’Issey (f)
• 1999 Bvlgari – Pour Homme Extrême (m)
• 1999 Krizia – Easy Krizia (f)
• 1999 Paco Rabanne – Ultraviolet (f)

 

• 2000 Issey Miyake – Le Feu d’Issey Light (f)
• 2000 Jil Sander – Sander For Men (m)
• 2000 Givenchy – Haute Couture (f)
• 2000 Givenchy – Haute Couture Eau de Toilette (f)
• 2000 Giorgio Armani – Mania (f)
• 2000 Calvin Klein – Truth (f)
• 2000 Boucheron – Initial (f)
• 2001 Van Cleef & Arpels – Zanzibar (m)
• 2001 Rochas – Aquaman (m)
• 2001 Fendi – Theorema Uomo (m)
• 2001 Yves Saint Laurent – Nu (f)
• 2001 Paco Rabanne – Ultra Violet Pour Homme (m)
• 2001 Paco Rabanne – Ultra Violet Metal Beach (f)
• 2002 Paco Rabanne – Ultra Violet Aquatic Plastic (f)
• 2002 Van Cleef & Arpels – Murmure (f)
• 2002 Carolina Herrera – Chic (f)
• 2002 Oscar de La Renta – Intrusion (f)
• 2002 Salvatore Ferragamo – Parfum Subtil (f)
• 2002 Yves Saint Laurent – M7 (m)
• 2003 Yves Saint Laurent – Nu Eau de Toilette (f)
• 2003 Yves Saint Laurent – Rive Gauche Pour Homme (m)
• 2003 Rochas – Absolu (f)
• 2003 Lancôme – Calypso (f)
• 2003 Roger & Gallet – Eau de Gingembre (f/m)
• 2003 Bvlgari – Eau Parfumee au The Blanc (f/m)
• 2003 Ermenegildo Zegna – Essenza di Zegna (m)
• 2003 Stella McCartney – Stella (f)
• 2003 Alexander McQueen – Kingdom (f)
• 2004 Alexander McQueen – Kingdom (Lim.Edition) (f)
• 2004 Issey Miyake – L’Eau Bleue d’Issey Pour Homme (m)
• 2004 Yves Saint Laurent – Cinema (f)
• 2004 Calvin Klein – Eternity Moment (f)
• 2004 Boucheron – Trouble (f)
• 2005 Bvlgari – Aqva Pour Homme (m)
• 2005 Exte – J’S Exte Woman (f)
• 2005 Roberto Cavali – Serpentine (f)
• 2006 Stella McCartney – Stella in Two Peony (f)
• 2006 Stella McCartney – Stella in Two Amber (f)
• 2006 Nina Ricci – Nina (f)
• 2006 Kenzo – L’Eau par Kenzo Love L’Eau (f)
• 2007 Issey Miyake – L’Eau d’Issey Pour Homme Intense (m)
• 2007 Christain Dior – Midnight Poison (f)
• 2007 Christain Dior – Midnight Poison Extrait de Parfum (f)
• 2007 Yves Saint Laurent – Elle (f)
• 2007 Nina Ricci – Nina Prestige Edition (f)
• 2007 Diesel – Fuel For Life Homme (m)
• 2007 Diesel – Fuel For Life Femme (f)
• 2008 Diesel – Fuel For Life Unlimited (f)
• 2008 Diesel – Fuel For Life Cologne for Men (m)
• 2008 Yves Roger – Tendre Jasmin (f)
• 2008 Lancôme – Magnifique (f)
• 2008 Yves Saint Laurent – Elle Summer Edition (f)
• 2008 Nina Ricci – Nina Gold Edition (f)
• 2008 Kenzo – L’Eau par Kenzo Ice Pour Homme (m)
• 2008 Giorgio Armani – Emporio Armani Diamonds for Men (m)
• 2008 Issey Miyake – L’Eau d’Issey Extract Shiro Kurumata (f)
• 2008 Bvlgari – Aqva Pour Homme Marine (m)
• 2009 Bvlgari – Blv Eau de Parfum II (f)
• 2009 Yves Roger – So Elixer (f)
• 2009 Nina Ricci – Nina Precious Swarovski Edition (f)
• 2009 Issey Miyake – L’Eau d’Issey Ettore Sottsass Edition (f)

 

• 2010 Yves Roger – So Elixer Eau de Toilette (f)
• 2010 Yves Roger – Vanilla Noire (f)
• 2010 Issey Miyake – L’Eau d’Issey Summer Edition (f)
• 2010 Issey Miyake – L’Eau d’Issey Pour Homme Summer Edition (m)
• 2010 Issey Miyake – L’Eau d’Issey Fleur de Bois (f)
• 2010 Issey Miyake – L’Eau d’Issey Pour Homme Edition Bois (m)
• 2010 Jean Paul Gaultier – Classique X (f)
• 2011 Jean Paul Gaultier – Classique X Jewel Edition (f)
• 2011 Jean Paul Gaultier – Classique X Love Actually (f)
• 2011 Giorgio Armani – Emporio Armani Diamonds Black Carat for Her (f)
• 2011 Giorgio Armani – Emporio Armani Diamonds Black Carat for Him (m)
• 2011 Yves Roger – Vanilla Noire Eau de Parfum (f)
• 2011 Caudalie – Thé Des Vignes (f)
• 2011 Bvlgari – Aqva Pour Homme Toniq (m)
• 2011 Bvlgari – Aqva Pour Homme Marine Toniq (m)
• 2011 Jean Paul Gaultier – Classique Love Actually (f)
• 2011 Jean Paul Gaultier – Classique Silver My Skin (f)
• 2011 Stella McCartney – Stella (Print Collection 01) (f)
• 2011 Stella McCartney – Stella (Print Collection 02) (f)
• 2011 Stella McCartney – Stella (Print Collection 03) (f)
• 2012 Stella McCartney – L.I.L.Y. (f)
• 2012 Stella McCartney – Stella (Print Collection 01) (f)
• 2012 Stella McCartney – Stella (Print Collection 02) (f)
• 2012 Stella McCartney – Stella (Print Collection 03) (f)
• 2012 Jean Paul Gaultier – Classique X L’Eau (f)
• 2012 Issey Miyake – L’Eau d’Issey Pour Homme Sport (m)
• 2012 Halle Berry – Closer (f)
• 2012 Eau d’Italie – Un Bateau Pour Capri (f)
• 2012 Ermenegildo Zegna – Florentine Ires (m)
• 2012 Ermenegildo Zegna – Indonesian Oud (m)
• 2012 Ermenegildo Zegna – Javanese Patchouli (m)
• 2012 Ermenegildo Zegna – Italian Bergamot (m)
• 2012 Ermenegildo Zegna – Sicilian Mandarin (m)
• 2012 Maison Martin Margiela – Beach Walk (f)
• 2012 Maison Martin Margiela – Flower Market (f)
• 2012 Maison Martin Margiela – Funfair Evening (f)
• 2012 Nina Ricci – Nina Fantasy (f)
• 2013 Jean Paul Gaultier – Classique Belle et Corset (f)
• 2014 Stella McCartney – Stella (re-launch) (f)
• 2014 Caudalie – Parfum Devin (f)
• 2014 O Boticário – Linda na Dança (f)
• 2014 Jean Paul Gaultier – Classique (Collector Edition ’14) (f)
• 2014 Bvlgari – Aqva Amara (m)
• 2015 Jean Paul Gaultier – Classique Pirate (Collector Edition ’15) (f)
• 2015 Bvlgari – Eau Parfumee au The Noir (f/m)
• 2016 Bvlgari – Splendida Magnolia Sensual (f)
• 2016 Bvlgari – Ombero (m)
• 2016 Bvlgari – Garanat (m)
• 2016 Bvlgari – Gyan (m)
• 2016 Bvlgari – Malakeos (m)
• 2016 Bvlgari – Onekh (m)
• 2016 Bvlgari – Tygar (m)
• 2017 Bvlgari – Aqva Pour Homme Atlantiqve (m)
• 2017 Jean Paul Gaultier – Classique (Collector Edition ’17) (f)
• 2019 Bvlgari – Falkar (m)
• 2019 Bvlgari – Opalon (m)2019 Bvlgari – Yasep (m)

For a long time Jacques Cavallier Belletrud worked for Firmenich, a company that produces perfumes for other brands, he moved on to the LVMH group (Louis Vuitton Moët Hennessey SE) in 2012, where he works together with François Demachy as in-house master perfumer, and becoming the exclusive perfumer for Louis Vuitton. Named Maître Parfumeur of Louis Vuitton, he traveled the world for four years to perfect the first collection of Louis Vuitton perfumes. The French Maison hadn’t released any scents since the mid-twentieth century, marking new territory in creative exploration for them.

• 2016 Louis Vuitton – Turbulences (f)
• 2016 Louis Vuitton – Rose des Vents (f)
• 2016 Louis Vuitton – Mille Feux (f)
• 2016 Louis Vuitton – Apogée (f)
• 2016 Louis Vuitton – Matière Noire (f)
• 2016 Louis Vuitton – Dans la Peau (f)
• 2016 Louis Vuitton – Contre Moi (f)

 

 

• 2018 Louis Vuitton – Sur la Route (f/m)
• 2018 Louis Vuitton – Ombre Nomade (f/m)
• 2018 Louis Vuitton – Orage (m)
• 2018 Louis Vuitton – Nouveau Monde (f/m)
• 2018 Louis Vuitton – L’Immensité (m)
• 2018 Louis Vuitton – Attrape-Rêves (f)
• 2018 Louis Vuitton – Au Hasard (m)
• 2018 Louis Vuitton – Le Jour se Lève (f)

 

• 2019 Louis Vuitton – Cactus Garden (f/m)
• 2019 Louis Vuitton – Afternoon Swim (f/m)
• 2019 Louis Vuitton – Sun Song (f/m)

Wondering what Jacques Cavallier Belletrud creates for us in the future…..

 

 

 

Louis Vuitton Rose des Vents

A whisper of petals opens up new horizons. A navigator’s indispensable tool, the rose des vents – or compass – is the traveler’s faithful companion. An olfactory guide, Master Perfumer Jacques Cavallier Belletrud transports us to the middle of a field of roses in Grasse.

Buffeted by the wind, this singular flower seems to breathe. Sleek and stately thanks to iris and cedar, this perfume takes on glazed accents as it comes into contact with pepper. Gradually, the composition becomes as delicate as the skin of a velvety fruit. As golden as the first light of day.

Engrave the bottle with your initials or a special date, either in tone-on-tone or with a gold finish, creating a permanent and personal emblem on the glass.

Louis Vuitton Rose de Vents is available as 100 and 200ml at Louis Vuitton boutiques and at louisvuitton.com.

 

In creating the Fragrance Travel Cases, Louis Vuitton applies its savoir-faire and mastery in custom-designing the perfect case for transporting and protecting each item of one’s personal belongings. The 100ml travel case conserves and protects your perfume bottle, closing securely with a buckle. Slip it into your bag in every situation.

The 100ml travel case is available in many colors, and can also be personalized in store to the initials of your choice. The travel case cost $500.

Come into the wonderful world of Louis Vuitton.